As the sun shines brighter and temperatures rise, it’s the perfect time to revamp your wardrobe with fresh, seasonal styles. For fashion-forward shoppers looking to blend trendiness with affordability, summer 2025 offers no shortage of must-shop brands.
Whether you’re a beach lover, festival goer, or updating your everyday aesthetic, this guide highlights the most buzzworthy destinations to find your next statement piece.
Peppermayo: The Trendiest Brand of the Moment
At the top of every summer shopping list is Peppermayo, a brand that’s taken over TikTok feeds and Instagram Explore pages alike. This brand is the best place to get “Ibiza” skirts and dresses. Known for its sequin skirts, dresses, tops, bold prints, fun textures, and effortlessly cool sets, Peppermayo is defining the 2025 style narrative for Gen Z and beyond. So many dupes have popped up on SHEIN and Amazon for a fourth of the price if you want the vibe but not at the $80 or more price point.
A lot of customers have also been complaining about issues with shipping and communication, but with the opening of their U.S. warehouse in Los Angeles earlier this year, American shoppers now enjoy faster shipping, better returns, and easier access to their summer-perfect collection, which features oversized florals, sequin moments, and cozy knits that are playful and practical.
Glassons: Australian Style with Seasonal Sales
Glassons continues to make waves with its clean lines, neutral palettes, and elevated basics. A major perk for American shoppers is the brand’s seasonal sales. Since Australia transitions into winter as the U.S. heads into summer, Glassons often clears out its warm-weather inventory just as we’re starting to stock up.
Additionally, their sales are amazing! I’ve gotten items for $10 or less in trendy designs and of high quality. My favorite satin skirt I’ve had for years is from Glassons, and it still looks brand new. This season, their linen co-ords, breezy dresses, and versatile accessories are ideal for curating a capsule wardrobe without blowing your budget.
Other Must-Know Aussie Brands
If you love the vibe of Peppermayo and Glassons, there’s a whole lineup of other Aussie brands delivering on style this season. These brands are a better-kept secret and are perfect for finding more unique pieces while still hitting all the trends this summer.
For instance, Kookai is a go-to for structured, feminine pieces that work for both day and night with nice beaded elements. If you’re looking for a bathing suit, Bamba Swim offers luxe, retro-inspired swimwear in textured fabrics that feel expensive and nostalgic. For vacation dinners or elevated nights out, Meshki brings sleek, minimalist glam. The brand Tiger Mist caters to the cool-girl crowd with micro shorts, corset tops, and cutout dresses with embellishments like shells and beads. Finally, Princess Polly remains a reliable favorite. I love their girly blouses with lace and pastel florals!
Jaded London and Outcast: Maximalism Meets Festival Vibes
For those craving something bolder and a little more rebellious, Jaded London deserves its spotlight. The UK-based brand is an absolute staple for maximalist fashion lovers who aren’t afraid to take risks. I’m obsessed with their loud prints, mesh layers, and statement silhouettes. Jaded London is a top pick for festival fits and anyone who dresses like the main character, no matter the setting.
Speaking of head-turning looks, Outcast Clothing is your one-stop shop for all things festival glam. With its signature mesh cut-outs, sheer layers, and ultra-feminine sexy shapes, Outcast is perfect for styling rave-ready outfits or bold night-out ensembles.
My favorite outfit I’ve ever owned is my Outcast cutout dress that I wore to EDC Orlando. It’s the perfect place for rave outfits and festival locations like Vegas or Ibiza. If your summer mood board includes glitter, platforms, and confidence, then this is the brand for you!
Notable Mentions: It-Girl Brands to Know This Summer
A few other names are making significant moves outside the Australian fashion scene. Frankies Bikinis continues to reign in the swimwear space with its dreamy pastel tones, adorable delicate designs, and celeb collabs. They also have started making coverups and beach outfits that match perfectly with the bikinis.
Meanwhile, Sasha Terese is gaining traction as an indie label to watch, known for its clean tailoring, rich color palettes, and intentional statement pieces. It’s a hidden gem with great finds for a summer vacation.
Shopping Tips for Summer 2025
When shopping this summer, keep a few style-savvy tips in mind: subscribe to your favorite brands’ newsletters for first dibs on drops and sales, double-check return policies (especially when shopping internationally), and consider mixing new pieces with vintage finds from places like Depop or ThredUp.
Most importantly, invest in stable items that you’ll wear even after the trend dies. Find pieces that fit your personal style and make you feel like the most confident version of yourself.
Whether pulling together a dreamy vacation wardrobe, planning iconic festival outfits, or refreshing your everyday style, summer 2025 is your moment to shine. From the playful pieces at Peppermayo to the high-impact silhouettes from Jaded London, the key is to shop smart, dress boldly, and own your vibe.
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