Burberry’s New Chief Creative Officer Riccardo Tisci

It takes a certain caliber to fill Christopher Bailey’s shoes - former chief creative officer of Burberry. 17 years later, it’s now time for ex-Givenchy Creative Director Riccardo Tisci to take the reins of the British fashion house, bringing with him stylistic changes to the luxury brand.

Courtesy:  Trouge Magazine

Here's what you need to know about Burberry’s new era…

1. The Logo Took a 360o Spin

Courtesy: Burberry

No more equestrian knight? In collaboration with album art legend Peter Saville, Tisci decided to interlock T’s and B’s – for the brand's founder Thomas Burberry. The new logo arrived recently in August after Burberry incited outrage for admitting to burning unsold clothing stock worth 28 million Euros. This new motif bears little resemblance to the classic camel, black and red Nova check.

2. Burberry’s Audience Will Become Diverse

Courtesy: The Knot

While Bailey was dressing the Duchess of Cambridge, Tisci was creating Kim Kardashian’s form-fitting wedding dress. He considers Rihanna, Jay-Z, Beyoncé and the Kardashians his fans. Back at Givenchy, the Italian designer appealed to a young audience and influential celebrities, being always one step ahead on luxury street wear. It’s just a matter of time to figure out if he will be able to do the same with the English brand as he did with the French one.

3. Thomas the Bear Got a Makeover

Courtesy: Faran Krentcil

Made of faux fur, this little cutie is a bear and a purse! His paws come with golden spikes instead of claws. Might this guy be Spring 2019’s must-have? He totally surpasses the old cashmere bear.

4. Burberry + Hoodies?

Courtesy: Faran Krentcil

Yaaas!! And we are crazy about them. They're already for sale at the Burberry flagship in London in black or white. Don’t you think they are awesome? Never before have we seen Burberry with such a cozy, simple and practical piece of cloth that can be worn by both men and women.

5. Red, Red and More Red!

Courtesy: Faran Krentcil

Tisci definitely changed how Burberry shoes and heels used to be. With these monochrome kitten heels and shiny lace-ups, he showed he is not afraid to take a step forward. These are the perfect cherry red every woman will want to wear this – and the next - season.

6. Burberry’s Boundaries Will be Pushed

Courtesy: People

 

Tisci has always pushed boundaries beyond average. He has positioned himself as a designer not afraid of going against the world’s rules; such as the time he worked with Lea T – recognized transgender model – for Givenchy. Going back to the 2016 Met Ball, he sent Beyoncé in a transparent dress with embroidery to cover her modesty and Madonna in derriere-revealing chaps.

Courtesy: WWD

With a bit of a darker side, subversive craftsmanship and seductive glamour, Burberry’s new era is coming stronger than ever. The luxury British house has a whole new future to await in hands of the new Italian Chief Creative Officer with a totally regenerated look.