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Hot take: It’s not okay for fashion brands to profit off of our nostalgia

We’re living in a reboot society where television shows and fashion trends are coming back from the dead. Nostalgia is a beautiful thing, but are fashion brands taking it too far?

Coach and Marc Jacobs just dropped their new collaboration with Peanuts, but they’re not the only ones. Several fashion brands have been hopping on this nostalgia bandwagon by profiting off of fashion trends from our childhoods and making them much more expensive. A Snoopy t-shirt from Target is only $20 while a Snoopy t-shirt from the Marc Jacobs collection is $135. Will consumers still be interested in a designer version of their beloved childhood cartoons?

The new wave of Y2K fashion has also been very popular in recent years due to idolizing popular icons such as Britney Spears and Paris Hilton. It’s all back in style and more expensive than ever. What was once $12 at Claire’s is now $100 on online boutiques. Whatever happened to casual shopping? Everything “trendy” is very pricey now. Walmart used to sell Champion sweatshirts for $20 and now they’re $50 at Urban Outfitters. Is this our new normal?

Whether you agree with this marketing inflation or not, nobody can deny that nostalgia gives us a sense of familiarity that we so often seek.

Is the past the future of fashion?

Gabriela Gutierrez-Gallo is a senior at Florida International University, majoring in journalism with a minor in social media and e-marketing. Her true love is New York City and her interests include home decor, film and television history, traveling, and skincare.
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