Reformation to Launch New, More Affordable Line

Reformation is best known for its dream-worthy dresses (think, Taylor Swift’s style) and trendy tops. This year, the Reformation is launching its first-ever sister line, which will focus on less expensive denim, called Reformation Jeans. It will be a 46-piece line that offers jeans and basics. With jeans available in 11 denim styles and 14 washes, and some simple clothing items, fans of Reformation are guaranteed to find amazing pieces at an affordable price.

The prices of Reformation Jeans pieces will range from $28 to $148, which is considerably lower than those of the main line.

The line will also be eco-friendly, like its sister line from the brand. Reformation Jeans offers a solution to two big issues that the Reformation founders wanted to address. The first issue was making clothing that a wide range of people could afford. The second issue they wanted to address was the difficulty of manufacturing denim sustainably, since it is known to be a dirty product. The production process for the new line shows Reformation’s commitment to staying eco-friendly, in that all of the denim used is made from deadstock and other sustainable products. In fact, the process of making one pair of Reformation jeans saves an average of 1,468 gallons of water! The company is also introducing a new initiative called The Wet Program, where it will clean an additional thousand gallons of water for every pair of jeans purchased.

Judging from the look book, the new line will be just as trendy as the original line. The full line of Reformation Jeans will launch on October 23, so be sure to check it out!