Her Campus Logo Her Campus Logo

The New Age of Taylor Swift

Her Campus Placeholder Avatar
Gabriella Restivo Student Contributor, Fairfield University
Danielle Tullo Student Contributor, Fairfield University
This article is written by a student writer from the Her Campus at Fairfield chapter and does not reflect the views of Her Campus.

For the past several years, Taylor Swift has been recognized as an unmistakable country music powerhouse, cultural phenomenon and inspiration to millions.  Catering to audiences all over the world, Swift has succeeded in providing her following with songs inspired for every personal experience. In doing so, she has established a brand with a $200 million net worth. She has gotten people through their worst breakups, “22nd” birthdays, and has created anthems for everyday experiences that have sent wavelengths around the world. She is the woman every teen aspires to be, and the figure everyone her age envies.

Taylor recently announced in a candid interview with Rolling Stone Magazine that she is breaking away from her “boy crazy” persona and moving toward a pop music, feminist image. This next phase in her career is so monumental that she will no longer be attending country award shows, promoting her music via country radio or creating any form of country music. Her last album, Red, was a mix of both genres, however, she claims if “you chase two rabbits, you lost them both.” Thus solidifying that pop music is her new venture. In the interview, Swift mentions how the head of her record label, Scott Borshetta, asked her to include three country songs in the album. In response she simply stated, “Love you, mean it, but this is how it’s going to be”.

Swift has also transformed her post-breakup perspective within her music. No longer will exes be called out through her lyrics; she will be providing her audience with a “mostly wistful and nostalgic, not finger-pointy or score-settling” range of music. Recently, her life has become less “boycentric” and more Taylor-focused, which is the way she intends it to be for a while. The term “feminist” has become a predominant theme in her personal values, only surrounding herself with women (such as Karlie Kloss, Lena Dunham, and Lorde to name a few) who make her better, which is an example we should value and follow. 

Cudos, Taylor, and thank you for being an exceptional rolemodel for anyone achieving their dreams. 

Gabriella is currently a junior at Fairfield University, where she is majoring in Marketing and minoring in Communications. She is Co-Campus Correspondent of Her Campus Fairfield with her roomie/best friend Pamela Grant! Gab can most likely be found with a Venti Starbs in hand, while wearing obnoxiously large sunnies (no shame), reading the most recent issue of Glamour Mag.
Danielle was previously the Deputy Editor at Her Campus, where she oversaw social and content strategy, lifestyle, beauty, fashion, news, and entertainment. Prior to joining Her Campus, Danielle worked at House Beautiful as Senior Lifestyle Editor, directing and producing feature videos and stories. Danielle also served as Snapchat Editor at Cosmopolitan, overseeing the brands daily Snapchat Discover channel. In 2016, she launched Cosmo Bites — which is now the official food and beverage vertical at Cosmopolitan. That same year, Danielle was named as a Rising Star in the digital media industry by FOLIO Magazine. Danielle got her start in digital media by launching the Her Campus chapter at Fairfield University in 2014, where she acted as Campus Correspondent for 2.5 years, before graduating with a degree in English and creative writing. She enjoys wine, food, and long walks through HomeGoods. Follow Danielle on Instagram!