Top 5 UK Cruelty Free Drugstore Makeup Brands!

The demand for cosmetic companies to create cruelty-free and vegan products is ever-growing. As someone who decided to go cruelty-free with all my cosmetics around 3 years ago, the market has definitely improved - especially here in the U.K. However, some of the most popular cruelty-free brands can really break the bank. So, whether you are hoping to switch to cruelty-free, or just interested in some new brands, here are my top 5 cruelty-free, drugstore brands which are easily available here in the U.K!


1. Revolution

  • This is personally one of my all-time favourite brands, and the fact that it is not only cruelty-free but also incredibly affordable is the best thing ever. From full-coverage foundations to glowing highlighters, Revolution have incredible quality for such a low price. My personal faves are the concealer and the PRO foundation!​

2. N.Y.X

  • This is a brand that was readily available in the States long before it came across the pond, and if you are anything like me, you sat watching American beauty YouTubers using N.Y.X products riddled with jealousy. When they announced it was coming to the U.K I was so excited to try it, and I was not disappointed.​

3. Elf

  • Elf have such a great range of products at very reasonable prices. My favourites include the primers, along with the setting spray! I am pretty sure that Elf eyeshadow brushes were the first brushes I ever owned!​

4. Sleek

  • If you follow the beauty community online, you have probably heard the hype surrounding the Sleek Solstice Highlighting Palette. From blinding highlights to high-pigment eyeshadows, Sleek is another staple in my makeup bag. I also love the matte liquid lipsticks, as they stay on all night!

5. Barry M

  • You probably already own around 50 Barry M nail polishes from when you were younger and wanted to paint each nail a different colour, but did you know that this brand is also cruelty-free?! I worried I wouldn’t find a brand that produced nice and good quality nail polishes, so I was pleasantly surprised to find out that Barry M are also cruelty-free!

I hope this helps you on your next trip into Boots or Superdrug. There are plenty of blogs online which go into detail about which brands are cruelty-free and which aren’t. Also, there are many cruelty-free YouTubers that you can go and watch for inspiration too!