Drugstore makeup has significantly improved from its past image, offering a wide range of products at an affordable price. Whether you’re a beauty guru or just beginning your makeup journey, these brands can achieve any look without splurging. Today, I am going to explore some of the top-rated high street makeup brands and help you find the right one for you
E.l.f CosmeticsÂ
E.l.f Cosmetics is an incredibly well-known brand for producing high-quality products at a low price, while also being cruelty-free and vegan-friendly. Many makeup brands have been criticised for their animal cruelty, but e.l.f is not one of them. Some of their best sellers are the Hydrating Camo Concealer and the Power Grip Primer, which can be found at Boots and Superdrug. E.l.f has a wide range of shades and dupes, perfect for everyone.
NYXÂ
NYX Professional Makeup are recognised for their lip products, such as the Soft Matte Lip Creams and the Butter Gloss. Their nude lip shades are a fan favourite, pairing perfectly on top of lipstick for an effortless look. With celebrities like Hailey Bieber, who also use NYX lip products, it is no surprise that they are so popular. The Can’t Stop Won’t Stop Concealer has also been a crowd pleaser, being full coverage and waterproof with all-day wear. NYX is constantly releasing new trend-worthy products, and I can’t wait to see what’s next.Â
Makeup Revolution Â
Makeup Revolution has a wide range of affordable products, from their eye makeup to powders. The Revolution Loose Baking Powder is arguably one of the best drug store loose powders, with the two most popular shades being Translucent and Banana Deep. This product creates a flawless finish, allowing your makeup to stay on all day. The wide variety of shades makes it easy for you to find a powder that doesn’t leave an ashy cast. The eyeshadow pallets are equally as inclusive; the Makeup Revolution Maxi Reloaded Palette Monster Mattes has every colour you can think of. It’s perfect for a full beat and has been used by many YouTube beauty gurus.
Rimmel London
Rimmel London is one of the best British makeup brands, with the iconic slogan “Live the London Look”; this brand is a staple high street brand. The Lasting Finish 25-Hour Foundation is full coverage with hyaluronic acid to prevent dehydration of the skin. This foundation leaves a matte finish that covers redness and dark spots, without costing a fortune. The range of mascaras have also been rather popular, such as the ScandalEyes Wow Wings Mascara, which has a curved mascara wand to follow the curvature of your natural lashes and enhance them. These two products are only a few of the many great items this brand has.
These cruelty-free drugstore makeup brands prove that pricey makeup does not necessarily mean it’s good. Whether it’s at Boots, Superdrug or online, be sure to check out these brands, you may just find your next favourite product.
XOXO, Idman