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The opinions expressed in this article are the writer’s own and do not reflect the views of Her Campus.
This article is written by a student writer from the Her Campus at Exeter chapter.

Whether you’re single, in a relationship, or just keeping things casual, Valentine’s Day is the best excuse to buy yourself some new lingerie! They are, in my opinion, the best way to boost your confidence and make you feel super sexy! This week I’ve been researching where the cutest (and sexiest) valentines day lingerie collections of 2023. 

Ann summers 

Ann Summers Valentine’s day collection 2023 promotional video

Starting off strong, we have Ann Summers. As someone who has always had big boobs, Ann Summers really pulls through with the sexy lacey underwear we all missed out on. Their sizing goes up to a 44H, but do be warned; their shops will usually stock to a 38E, with the odd bra being a bit bigger. What I usually do is go in-store and look at which styles I like the look of and buy them online to be delivered discretely to my house! This year they have an amazing Valentine’s day collection with a mix of cute bras to super sensual bodysuits and basques. Some of my favourites this year include The Icon range (featured above), which is super pink and radiates femininity. I also really like The Wildflower collection, which is a bit more subtly sexy with a lacey flower design.

Boux Avenue 

Rubie basque longline lingerie set 

Next up, we have Boux Avenue. This Valentine’s, they have an amazing promotion on – free Knickers when you buy the matching bra! Their lingerie has a similar vibe to Ann Summers, subtle yet sexy. One thing Boux Avenue does really well is the longline bra, which is very similar to a corset but with added cups on them. My favourite this year is their Lylah logline bra! I absolutely love the pastel lilac colour of it, and the matching thong and brief are also stunning. The only problem I have with Boux Avenue is that they’re not very size-inclusive, with their biggest bra size being 38G and their largest dress size going up to 18. However, I would also like to mention that their nightwear section looks comfy whilst also looking sexy!

Primark 

Primark heart seamfree set

Lingerie can get so expensive, especially when you want a few sets, but Primark is here with budget-friendly options to save the day. They have all the classic bras and bodysuits you’ll need for valentine’s day, and most of them are surprisingly stylish. As we all know, with Primark, the sizing is very hit or miss, but I’ve been to the Exeter branch, and they seem to have this line very well stocked! My favourite set by far is the pink heart seamfree set featured above; it gives off major Powerpuff Girls vibes and just looks so comfortable.

Tutti Rouge

Tutti Rouge ‘Brooklyn’

I will admit there may be a certain amount of bias when talking about this collection because Tutti Rouge is by far my favourite lingerie brand of all time. They specialise in fuller bust and plus-size lingerie – and they actually do! Their bras come up to a 48G, but with certain items going up to a J cup and their dress sizing going up to a super-inclusive 6XL. This blue matching set is perfect for people who don’t fancy the usual red and black lingerie but still want super sexy-looking outfits! My Valentine’s pick, though, has to be the Kennedy set – it has such a unique design which works well on any body type, but what really takes this one over the edge for me is the elasticated suspender belt. They also have a wide range of bralettes which can very easily double up as outerwear which is perfect for a sexy dinner date or clubbing outfit!

Marks and spencer

I know what you’re thinking – isn’t that the shop which sells Percy Pigs? Well, you would be right, but if you are looking for a more simple or conservative style, then M&S have a wide range of timelessly classic bras. The Laylani balcony bra is super sweet and perfect for when you want that extra coverage – it also goes up to a 42H! One of the things which I love about M&S bras is the free bra fitting service they offer. It’s by far the most accurate one I’ve ever had, and if you want, they can help you find a bra which best suits the shape of your bra, but there is never any obligation to buy them.

Love Honey

Love honey do the best babydolls by far – they are the perfect mixture of sexy and coy. This year they have released a baby pink one with lace flowers embroidered on the bust area. Now do be warned, they come in dress sizes rather than bra cup sizes. However, as a G cup, I just brought the next size up and the fit wasn’t too bad, especially after I had played with the straps. They have such a wide selection of outfits and costumes that something will definitely take your fancy!

Hi! My name's India and I'm this year's Sex and Relationships editor! I'm in my third-year of Film and Television studies at the University of Exeter. I'm a plus-sized and sex-positive feminist who loves listening to Harry Styles and Taylor Swift (Taylor's version ofc) :)