Cruelty-free brands are those that don’t test on animals at any point when creating their products. In China, authorities require animal testing before a company can sell in their country, so a cruelty-free brand is also one that doesn’t sell in China. Fortunately, buying from cruelty-free makeup brands doesn’t have to put a huge dent in your wallet. Here are some of the best cruelty-free brands that are known for their great performance and low price tag.
1. BH Cosmetics
BH Cosmetics is Leaping Bunny certified, which means that they have pledged not to test on animals and agree to have their processes monitored to ensure that they are living up to their cruelty-free promise. I recommend their brush sets, a cheap way to get a load of tools to build up your brush collection for all of your application needs.
NYX Cosmetics is PETA certified, meaning that they have sent PETA a written statement vowing that they do not test on animals. One of their most well-known items is the Total Control Drop Foundation, a liquid foundation that gives buildable coverage for a wide variety of skin tones.
e.l.f. Cosmetics is PETA certified. They cater to just about all your beauty needs in one place for some of the lowest prices around. They have a wide variety of skincare products, which are notoriously expensive in other brands, for cheap prices. Their Nourishing Night Cream is part of my nightly routine for hydrated skin.
Morphe has grown in popularity over the last few years, and they issued a statement last year confirming that they are cruelty-free. They are well-known for their eyeshadow palettes, many of which pack in 35 colors for a low price. The 35O and 35O2 are my personal favorites for warm-toned shadows.
Milani Cosmetics is PETA and Leaping Bunny certified. They are a popular drugstore brand, and their blushes are a makeup community favorite for their flattering color on a variety of skin tones. They come in matte finishes or give a subtle sheen. Also, they just look so pretty in the pan.
Colourpop is a PETA certified brand. Recently, selected products of theirs have come to Sephora, making them available in-store for the first time. They have single eyeshadows in just about every shade you could imagine, making it easy to build your own eyeshadow palette with colors of your choice.
Wet n Wild is a PETA certified brand. They’re found in many drugstores at a low price. Many swear by their Liquid Catsuit Matte Lipstick, which dries down matte for longwearing power without overly drying out the lips. There’s also a metallic version!
Gravitating toward cruelty-free brands doesn’t have to be a financial burden. There’s a lot of 100% cruelty-free brands to check out at a variety of price ranges and stores. Cruelty-Free Kitten has a comprehensive list of cruelty-free brands if you want more information.