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Original photo by Simone Llanos

Is Abercrombie Making a Comeback?

This article is written by a student writer from the Her Campus at Elon chapter.

Picture this. It’s 2010, your mom takes you to the mall and you beg her to take you to Abercrombie & Fitch. After initially refusing to go into the store because the loud music gives her a headache, she gives in. You beg for a pair of overpriced denim shorts that cover nearly nothing and you leave the store happy as can be knowing everyone at school will be so jealous. Abercrombie & Fitch was arguably the store of the 2000s. I think back to my preteen years, and I vividly see moose t-shirts, floral cupcake skirts, and A&F branded zip-up sweatshirts in every color of the rainbow. It was such a staple, but when it fell off the map, it REALLY fell off. Abercrombie was absolutely the last place I would want to go to in the mall from the end of those glory days up until now. You, you heard it here first! RUN, don’t walk to your nearest Abercrombie & Fitch. 


Abercrombie has made their comeback, and it is absolutely FIRE. I know it’s hard to think of somewhere we shopped at in middle school as trendy again because for years it was a total no-go. In order to ease you into this new moose-free Abercrombie era, I have picked out a few of my new favorites to share with you!


  1. Curve Love 4 Inch High Rise Mom Shorts

    1. I have been seeing longer shorts all over my Pinterest feed, but have been nervous to try them out myself. Being 5’4”, I wasn’t sure this trend was for me, but when I saw these shorts on the Abercrombie website I decided to bite the bullet and I am so happy I did! These are the cutest shorts ever! I think they are perfect for when you want to look more put together, but also still wear denim shorts. Sometimes the booty shorts are not always the right vibe for the occasion, and these fit the bill for those days when you want something a little different. They fit amazingly well, and are so comfortable!

  2. Curve Love 90’s High Rise Cutoff Shorts

    1. You need these denim shorts in your life this summer! I seriously have never worn shorts this comfortable, but also hug me in all the right places so I don’t look like a total box. They’re also perfect for anyone who has thicker thighs and a fuller bum. I now have this style in multiple shades of denim, and I can’t wait to style them for the incoming warmer weather. 

  3. Seamless Crew Tank

    1. Everyone should have this tank top in their closet! It comes in a variety of colors and is great quality! It is definitely going to be a summer essential basic of mine, and I honestly wish I had found these sooner. I currently only have this tank in one color, but I will totally be purchasing more soon! Go get yourself one and let’s all match in our comfy AF A&F tanks! 

  4. Short-Sleeve Crewneck Bodysuit

    1. Once again, Abercrombie is killing it with their basics! It can be really hard to find a good quality white T-shirt that isn’t $100, but this bodysuit is amazing and only around $30! This bodysuit is double lined, so you don’t have to worry about wearing a bra which is perfect for the summer. I can just imagine all the outfit possibilities with this bodysuit! The Curve Love 90’s High Rise Cutoff Shorts with this bodysuit, some fun colorful jewelry, and cool sneakers are 100% going to be my go-to this summer!

  5. Henley Sweater Dress

    1. To be honest, I got this dress because it was on sale but I am so happy I did! Sweater dresses like this one are perfect for chilly nights at the beach when you’re going out to dinner or hanging outside. Like everything I have gotten from Abercrombie this season, this dress is also incredibly comfortable and flattering! I can’t wait to edge this up with some fun Nike dunks and funky jewelry! I also love how I’ll be able to wear this into the colder seasons too with boots and leather jackets. Make sure to go check it out while it’s still on sale and in stock! 

I am a sophomore at Elon University majoring in public health with a biology focus, and minoring in anthropology and biology.