8 Cruelty-Free Makeup Brands You Should Be Trying

It is no secret many makeup brands continue to test on animals no matter how dangerous and inhumane it is. Although, there are tons of beauty brands currently out there that stand by their beliefs to not test on animals - and their products are actually really good.

Tarte Cosmetics

Tarte is definitely one of my personal favorites because they have just about everything and their products are so good. Their Shape Tape concealer works wonders on any blemishes and dark circles, which is my biggest issue. They have a lot of really amazing lip products with my personal favorite being their LipSurgence matte lip tint and I swear by their Lights, Camera, Lashes mascara. Bonus points for also having many vegan products!

Milk Makeup

Milk is a relatively new company, but their quality products and cool packaging have quickly shot them to fame to become a major beauty brand. They deeply value their “clean” products, that aren’t only cruelty-free but also vegan, paraben-free, and without many other unnecessary or dangerous chemicals. Their Cooling Water de-puffer and Holographic Stick are particularly great.

theBalm Cosmetics

Besides being cruelty-free, theBalm Cosmetics also offers paraben-free makeup and talc-free powders, which is much better for you. They have tons of amazing products and some of the cutest packaging I’ve ever seen for makeup. I use their blush almost daily and their Meet Matt(e) Hughes lipstick is one of my all-time favorites.

Too Faced

Too Faced is another one of my favorite beauty brands because they have a ton of cute, quality products (they have super cute packaging for just about all of their products, especially the Peach products). Their Better Than Sex mascara and Chocolate Bar eyeshadow palettes are iconic, but they also have Melted lipsticks, Papa Don’t Peach blush and Hangover primer that many swear by.


I’m slightly obsessed with Lush products. Lush may be known for their bath bombs, but they have a lot of amazing skin care products and some makeup as well. Not only does lush have cruelty-free and vegan items, but they’re also environmentally friendly by having certain items without packaging, such as their shampoo bars (my personal favorite is Honey I Washed My Hair). Lush is one of the greatest beauty brands out there, especially regarding their face and hair care. They also have fun seasonal and holiday products!

Urban Decay

Urban Decay is probably one of the most popular beauty brands out there, and it’s for good reason. Their edgy makeup is always amazing, and they have a lot to offer, including some vegan products. Obviously Naked eyeshadow palettes are their most popular product, but I personally like their nail polishes, 24/7 Glide-On eyeliner pencils and All Nighter setting spray.


Pacifica has a wide range of different products and all of them work astoundingly. Their products are all vegan as well as cruelty-free, and they even have a recycling program for their packaging. I use their moisturizers daily, and they have a lot of different scents for all of their products (my current favorite is the Cactus and Kale for my face). As a plus, most of their products are very affordable.


Glossier is another newer brand that has quickly become popular among beauty product lovers because of their quality and variety. Their Balm Dotcom salve works perfectly, and they have tons of face masks and other outstanding skincare products. Glossier’s makeup is also astounding, particularly Cloud Paint cheek color. I’m also a huge fan of their minimalist packaging.


Here’s a few other cruelty-free brands to look at: ColourPop, Pixi, NYX, Buxom, Ciaté London, Milani, Smashbox and Yes To.