A New Era for British Vogue

Just a couple of days ago, the new editor of British Vogue was announced and it has landed in the history books of fashion. Edward Enninful is set to be the new Editor-in-Chief, replacing Alexandra Shulman after 25 years of running the magazine. Enninful’s appointment was a historical and monumental moment for British Vogue as he is the first man in over 100 years to be Editor-in-Chief. He is also the second male to be appointed to the position of Editor-in-Chief, after Emanuele Farneti from Vogue Italia.  


Enninful was clearly the perfect candidate for the job due to his experience and natural sense of style. Enninful, born in Ghana, began his career with modelling at the age of 16, after being scouted on a Tube in London. His career sky-rocketed from this point forward. He became one of the youngest editors of an international fashion publication at the age of 18 with i-D magazine. Enninful stayed at i-D for 20 years before later moving to W magazine, where he was the creative and fashion director.  


Enninful has not only been an extremely influential in the editorial side of fashion, he has also had huge success in styling. He is known for styling some of the biggest celebrities and supermodels in the industry such as Nicki Minaj, Kate Moss, and Naomi Campbell. 


This won’t be the first Vogue that Enninful has worked for before. Enninful was a regular contributor for American Vogue and Vogue Italia, working alongside the late and great Franca Sozzani. He famously worked on the “Black Issue” of Vogue. This issue was such a success that according to the Financial Times Condé Nast had to print an additional 40,000 copies due to the high demand. But an increase in sales is no surprise for Enninful. During his time at W, there was an increase of 16% in advertising, which the editor of the magazine, Stefano Tonchi, credits to Enninful.  


Due to all of his commitment and dedication to the fashion industry, Enninful was awarded with an OBE by the British monarch for promoting diversity in the fashion industry. In a interview for Vogue, Enninful’s predecessor Alexandra Shulman said, “Edward is an exceptionally talented stylist who no doubt bring an exciting new creative aesthetic to the magazine”.  


There is no doubt the next few months will be exciting for Vogue and for Enninful. With his skill set and innovative ideas that Vogue UK will change and evolve for the better. Enninful is set to take the position on August 1st and all eyes will be on the stylist when he takes the throne of British fashion.  


Photo by : http://www.vogue.co.uk/article/edward-enninful-vogue-announces-alexandra...