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Culture > News

What is the Every Body Campaign?

The opinions expressed in this article are the writer’s own and do not reflect the views of Her Campus.
This article is written by a student writer from the Her Campus at CU Boulder chapter.

A few days ago, I was scrolling through Instagram and saw that one of my favorite sexual wellness brands, Maude, would be participating in something called the “Every Body Campaign.” I’d been a fan of Maude’s previous partnerships, so I was interested in learning more about this one too. According to the campaign’s official website, the “Every Body Campaign” is the “largest beauty industry-backed reproductive justice initiative to date.” The premise behind this campaign is to gather together popular beauty brands and have them sell limited-edition “Every Body” versions of their products. By purchasing these products, “100% of your purchase will fight for reproductive freedom” (quoted from the campaign’s website).

From what I could find, the campaign website doesn’t specifically cite how this money will be spent to fight for reproductive freedom, but I do appreciate that 100% of it, instead of a portion, will be used. Regardless of your opinion about the Supreme Court’s decision to revoke Roe v. Wade, it’s a fact that the United States is severely lacking in basic reproductive health services and education. According to the CDC, only 43% of high schools and 18% of middle schools give students information important to understanding even the most basic sexual health practices. Speaking from experience, my high school sex education program taught me nothing of value. Everything I’ve learned about sex and my body (and especially men’s bodies) I’ve had to find out for myself online, and even then I was exposed to so much misinformation. 

Taking a closer look at the “Every Body Campaign” website, it boasts an impressive number of companies that have already taken a pledge of support. In fact, as of writing this article, there are 37 beauty and wellness brands listed. Some of these companies include Maude, e.l.f, Pacifica, and Megababe. I highly recommend taking a look at this list for yourself, as I’m sure you’ll be able to find at least one company you’ve shopped from in the past. 

Because so many companies are backing this campaign, there’s a wide variety of limited-edition products available to purchase. This is great because it allows more people to find something that actually interests them. From makeup products like the award-winning Live Tinted Hue Stick and Maude’s sex ed for every body cap., you can’t go wrong with whatever item you decide to purchase. To see all of the products currently being offered, go to the Every Body website, under the “Shop to Donate” tab. I especially appreciate that clicking on a product takes you directly to each individual company’s website instead of having to buy it through the Every Body campaign website. Personally, being a regular customer of Maude, I prefer purchasing directly from them. 

Overall, I fail to see a reason not to participate in this campaign if you already shop from one of the brands associated with it. The products are the same, you still purchase directly from the brand’s website, plus all of the money is going to help provide Americans with better reproductive and sexual health freedom. Even if you’re not familiar with any of the brands, the products being offered are quality and generally highly rated. 

Mackenzie is an article contributor for Her Campus at the University of Colorado Boulder. She enjoys writing about a variety of topics with a focus on Beauty, Fashion and Sex + Relationships. During the Spring 2023 semester, Mackenzie had the opportunity to further her public relations studies at the University of Westminster in London. Beyond Her Campus, she has experience writing for other publications including ROAM Boulder, CU Boulder's first life and style publication, and The ISA Journal, a blog dedicated to documenting students' experiences abroad. Additionally, Mackenzie has worked as a Seasonal Associate at Victoria's Secret, where she helped facilitate product releases within the fashion industry --- including the Victoria's Secret Icon Collection. In her free time, Mackenzie enjoys thrifting online, listening to her favorite Spotify playlists (each playlist has to have at least one Selena Gomez song, it's a rule!), and curating new content for her Instagram @mackenziehornik.