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Is The “R-Word” Making A Comeback?

Madison Price Student Contributor, University of Colorado - Boulder
This article is written by a student writer from the Her Campus at CU Boulder chapter and does not reflect the views of Her Campus.

It’s February 6, 2025, and I’m locking up my bike in CU Boulder’s Visual Arts Complex, a pavilion sporting “Black Lives Matter” stickered on its windows, commemorated as a permanent mural in 2023. I’m on my way to a BIPOC Horror class—a course my instructor is worried won’t be allowed to exist next semester considering new regulations regarding DEI coming out of the White House—when I hear a young man loudly complaining about someone. Without missing a beat, it slips out: “She’s fucking r—”

Growing up, this was a clear cut no-no word. Hearing another student say this word throughout my time in grade school, during the 2010s, was incredibly rare. If it was said, there was swift and thorough discipline. Now, I hear it on social media, at parties, and at school. What changed?

It feels as if I, and many others affected by the landslide election of Trump in 2024, have lost our touch on the pulse of the current American zeitgeist. I was somewhat stunned, but not too surprised, when I began hearing the r-slur in frat houses a year ago. Now, I hear it everywhere. In class, walking in Boulder, at parties, from the tweets and streams of prominent political and entertainment figures. I find myself asking—should I get used to hearing people saying this word off-the-cuff? Is it normalized?

As I was in the process of writing this article, a mutual friend brazenly said the r-word in a close setting. I felt all-too proximal to this topic. I asked myself, if people I’m close to are saying this word, and I see them act in their daily lives towards others with love, compassion, and courtesy, might saying it not simply be the result of an irrevocable moral flaw? 

There may be something deeper going on with the use of the r-word at this moment in time. I’m not at all equipped to say what that is. (Though, my speculation is a combination of a misguided conflation of pervasive, mild neurodivergence with severe, stigmatized intellectual disability, and a supposed reclamation of the word within a new, lawless, social-media-guided political era.) What I do know for certain is that it should stop.

The r-word is hate speech. It is a discriminatory term used against a disadvantaged minority group. The word emerged as a medical term that characterized the eugenicist school of thought surrounding intellectual disability in the 1960s. Sterilization and instrumentalization of intellectually disabled people’s bodies was the norm at this time. However, the passing of Rosa’s Law in 2010 marked a shift in the U.S. federal government and medical establishment’s attitudes towards those with intellectual disability—the shift that distinguishes public perception of the r-word when I was growing up, versus now. Rick Hodges speculated on this very cycle in 2015.

If you’ve been using this word or heard loved ones using it, it’s well worth your time to take a moment to consider whether or not it truly reflects your values, or is simply more prevalent and socially acceptable to use now than it has been in the past. Note, this “acceptability” has never been determined by those affected by intellectual disability—it’s those in power, neurotypicals, that turn the tides and impact affected individuals’ lives, one way or another. We have the power to stop the momentum of this word—but we have to call it what it is: A slur. And we have to hold each other accountable. It’s more than an edgy joke; it’s an expression and symbol of hatred.

Madison Price

CU Boulder '26

Madison Price is a contributing writer with the CU Boulder chapter of Her Campus. She enjoys exploring personal essays, political topics, and local stories.

In her senior year as a Philosophy B.A. with Business & Ethnic Studies minors, Madison loves that HCCU gives her the opportunity to share her stories and pushes her to create more. She will be contributing to HCCU while working on her honors thesis this semester.

When she's not in class or writing for Her Campus, Madison pursues opportunities to both teach and learn from others. She is currently an assistant to the Colorado Shakespeare Festival's Education Outreach office, in her fourth semester of an LA Fellowship with CU's APS Department, and spends summers teaching Shakespeare to campers with CSF. She enjoys spending time with her dog and cats, Marty, Mochi, and Puccini, riding her bike, and watching and acting in musicals. Come see her in Eklund Opera's 'The Cunning Little Vixen' this Spring semester!

Her favorite authors are Octavia Butler, Donna Tartt, and bell hooks. She can't wait for her graduation date in Spring 2026 so that she can get back to recreational reading!