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This article is written by a student writer from the Her Campus at CU Boulder chapter.

For those of you from the East and West Coasts, you may be familiar with the Boutique LF! For those of you unfamiliar, you’re in for a treat. This article is a brand spotlight on my favorite store including its locations, brands, and famous trendsetters, not to mention their trendy Instagram aesthetic.

 

LF stores are located in California, New York, Florida, Boston, and Texas (though I wish there was one in Boulder). They are located among some of the busiest cities in the U.S. and offer a wide range of different styles unique to their brand.

Their innovative trends and cutting edge looks make LF a gold mine for amazing products. Within LF, there are only a few select brands that they carry, as well as their own, LF the Brand, that reflect their dedication the quality product. These brands include LF the Brand, Carmar Denim, Emma and Same, and Furst of a Kind. I’ll dive into each brand and their corresponding styles:

 

LF the Brand: https://lfthebrand.com/

LF the Brand is LF’s collection influenced by today’s lifestyle. The clothes are bright-colored and edgy making anyone in them a total badass! I am OBSESSED with the matching tracksuits so I had to include a picture of myself in the pink suit!

 

Carmar Denim: https://carmardenim.com/

Carmar Denim’s core collection is comprised of denim and leggings. Their clothes offer vintage laid-back colors and styles. The CARMAR girl is carefree and always dresses for style and comfort!

 

Emma & Sam: https://emmaandsam.com/

Emma & Sam is a t-shirt brand located in Los Angeles. Their goal is to be on the leading edge of the t-shirt business and have done so by guaranteeing quality fabrics and great basics that will keep your closet happy!

Furst of a Kind: (found in stores only)

Furst of a Kind offers uniquely handmade vintage clothing! Their first store is located in Los Angeles and LF carries a wide range of their bold styles!

 

For those of you who don’t live in these states and have yet to visit an LF store, I recommend saving up some money and dropping by one of their locations on your next vacation. In the meantime, make sure to check out Emma and Sam and Carmar Denim online! Give them a follow them on Instagram @lfstores @lfthebrand @carmardenim @emmaandsam @furstofakind

Nikki Blum

CU Boulder '20

My name is Nikki Blum and I'm a Junior at CU Boulder majoring in Marketing. I'm from Colorado and I love to run, shop, and hang out with friends! When I'm not in school, I run my own company called Nikki B's College Tees where make custom tailgate/game day t-shirts and sell to college students all over the country! My business is my pride and joy and I hope to one day work in a career that combines fashion and entrepreneurship.
Sko Buffs!