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Beauty In Black History Month

Rita Saini Student Contributor, University of Colorado - Boulder
This article is written by a student writer from the Her Campus at CU Boulder chapter and does not reflect the views of Her Campus.

As black history month comes to an end, check out these inclusive and Black-owned beauty brands to support beyond February. 

1. Juvia’s Place

Started by Chichi Eburu, Juvia’s place sells cosmetics suited for a wide range of skin tones. Originally from Nigeria, Eburu noticed the exclusion of Black women in beauty brands, both in Nigeria and around the world. Inspired by the strength and gratefulness of African queens, such as Nefertiti and Cleopatra, Eburu started Juvia’s Place to celebrate Black beauty and power and challenge societal norms around beauty.

Shop Juvia’s Place at Ulta

2. Fenty Beauty

Started by Rhianna, Fenty Beauty is a popular brand worldwide. Even with a successful singing career, Rhianna started Fenty Beauty to celebrate diversity and offer more makeup products for deeper skin tones.  Fenty Beauty is truly a fan favorite due to their commitment to inclusion with skincare, haircare, cosmetics, and fragrance products. 

Shop Fenty Beauty at Ulta or Sephora

3. Pat MCGrath Labs

Pat McGrath is a famed and award-winning British makeup artist, who has worked with A-list celebrities as well as major global fashion houses, including Chanel, Dior, Prada, and many more. McGrath has been continuously praised for her impact on the beauty industry with multiple awards from Time Magazine, the British Fashion Council, and even Queen Elizabeth II.

In 2015, Pat founded her eponymous makeup line, Pat McGrath Labs, which became a beloved brand for consumers around the world. She continues to partner with various fashion brands to push the bounds of beauty and diversity. 

Shop Pat McGrath at Ulta or Sephora

4. Forvr Mood

Forvr Mood is a fragrance and self-care brand dedicated to improving the visibility of Black women in the fragrance industry. Founder Jackie Alina is a US Army Veteran, who has been a beauty content creator for the past two decades. Passionate about fragrance, Alina launched Forvr Mood to cater perfumes and self-care products for Black women at affordable prices. 

Shop Forvr Mood at Sephora

5. Danessa Myricks Beauty

A former publisher and makeup artist, Danessa Myricks started her makeup brand as a space to welcome diversity and inclusion in the beauty industry. Myricks’ award-winning cosmetics have been widely praised for their unique formulas and creative contributions in the makeup industry.

Shop Danessa Myricks at Sephora

6. Camille Rose

Camille Rose offers a variety of hair care products catered to all kinds of textured and curly hair types. Founder and CEO, Janell Stephens started this brand after her own struggles with finding suitable hair care products for her and her children. Today, her brand has expanded to various major retailers in the US and globally. Stephens continues to support her vision by innovating inclusive hair products and investing in other women entrepreneurs.

Shop Camille Rose at Ulta

7. The Lip Bar

Created by Melissa Butler, The Lip Bar started with offering various vegan lipsticks to cater to women of color. Today, she has expanded her brand to various retailers and stores around the US. The Lip Bar continues to offer vibrant lip products and other cosmetics catered to women of all skin tones.

Shop The Lip Bar at Target

Rita Saini

CU Boulder '28

Rita Saini is a freshman at CU Boulder studying chemical engineering with minors in business and leadership studies. In the future, she hopes to use her passions in chemistry and business to work on making the beauty industry more diverse and inclusive.

Rita is also deeply passionate about menstrual equity and women’s empowerment. She has helped with numerous hygiene fundraisers to help victims of natural disasters both in Colorado and in other countries. She has also worked with international non-profits to mentor other young activists to empower their own communities around the world.

As a Colorado native, Rita loves spending time outdoors. You can often find her hiking, gardening with her mom, or roaming around the various shops on Pearl St. In her free time, she enjoys reading inspirational memoirs, or spending time with her friends and family. She loves meeting new people, and is excited to continue connecting with her community through the Her Campus magazine.