It’s no secret that LinkedIn is the premier place to network, job hunt, and look at your own personal accomplishments. Before you even start networking (we’ll get to that in another article), check that your profile is in tip-top shape. Many career advisors will advocate for regular resume updates, and LinkedIn is no different. It’s incredibly important to keep your online profile fresh, active, and professional, so here are seven easy ways to upgrade your LinkedIn profile (one every day for a whole week! It couldn’t be easier! Log on now!).
- Check for logos
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Maybe this is just me. In fact, it probably is just me. If a work, education, or volunteer experience on your profile is a gray box, double-check that they don’t have a page somewhere already. Check for things like National Honor Society, Greek organizations, and small businesses you may have worked at. Your high school probably isn’t as lame as it seems.
- What counts as work experience? You decide.
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I know lots of people that are involved in robust clubs or organizations and hold leadership roles, but it’s not reflected on their LinkedIn profile. Showing potential employers that you held a leadership role or were an active member of a club shows strong management and commitment skills. Spoiler: Her Campus is a GREAT one! Say it loud and proud that you’re a contributing writer, executive, or senior executive member of your chapter.
- Add skills, then endorse other people
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There are a whole bunch of skills that are available for you to add to your profile. Dig deep and think about some interesting industry knowledge you may have (writing, anyone?). Then, go out and endorse friends, peers, and colleagues for theirs. This is a great way to support other profiles, shoutout people you’ve worked with, and build stronger connections.
- Certifications! Please!
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Even if it’s your CPR training certificate from your high school lifeguarding gig, add it (you can always take them off later). If you’re looking for ways to boost this part of your profile, check out Hubspot, Google Analytics, or LinkedIn Learnings.
- Ask for a recommendation
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If you feel comfortable, ask a current or former boss or colleague to give you a LinkedIn recommendation. You can request via LinkedIn, or contact them directly to see if they’d be open to it. People who managed or worked with you have good things to say, so why not display your positive work experiences for future employers to see?
- No, really, you’ve accomplished things.
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When I snoop close connections on LinkedIn (let’s overlook that for right now), I’m always surprised when impressive people I know have zero accomplishments on their LinkedIn. As a college student, we’ve all taken relevant courses that could make us stand out as a job candidate. And you may be surprised that you’re a part of more organizations that you think. Think about scholarships, group projects, and awards.
- Get active (no running required)
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Don’t be a passive networker. When connections like your posts, it will show up on other users’ feeds, so you have the potential to grow your network tremendously this way. Start by posting some of the articles from HC that you are proud of, or link out to any other side hustles, YouTube channels, or personal blogs and portfolios. Don’t forget to tag any people, brands, or organizations that may be relevant (I’ve had actual companies like and comment on my posts. It’s a peak feeling). I know that it’s scary the first time to post, but start now! Keep posting regularly so your name is top of mind for connections and future opportunities.
Oh, and connect with me.