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Top 10 Underrated Online Boutiques

Do you love online shopping? Have you gotten sick of browsing the same three sites? Look no further! Here’s a top ten list (in no particular order) of super cute and affordable online boutiques! Whether you like to shop Made in the USA or support women-owned businesses, this list has something for everyone. Treat yourself! :)


Peppermayo is a popular women’s fashion brand based in Australia, and they ship worldwide! This cute boutique offers exclusive “mystery boxes” that include 4-6 handpicked pieces from their current collections! Each box costs around $115 but is valued at over $175! They promise to include as much variety as possible within your chosen size. Plus students get 15% off!

Check it out @ https://www.peppermayo.com

Sabo Skirt

Sabo Skirt is also based in Australia and ships worldwide! They just dropped their Garden Party collection, which includes adorable floral dresses, pastel accessories and super comfy loungewear! Sabo Skirt also sells “samples” of their best-selling pieces at discounted prices due to minor imperfections (i.e. a small hole or barely noticeable stain)!

Check it out @ https://us.saboskirt.com

Tiger Mist

Tiger Mist was founded in 2007 by two sisters from Melbourne! Their goal is to empower all women through fashion. New styles are added to the site every Sunday, Tuesday, and Thursday! From laidback to sleek and sexy, Tiger Mist offers a wide range of styles. 

Check it out @ https://tigermist.com.au

Frankie Pheonix

Frankie Pheonix is based in Los Angeles, California and is committed to providing excellent quality at affordable prices. Check out their super cute loungewear sets that you can dress up or down!

Check it out @ https://shop.frankie-phoenix.com

Princess Polly

Princess Polly was founded in Australia, but has recently expanded to the United States! They are passionate about the environment and plan to release their Five Year Ethical Trade and Sustainability targets in 2020. They also feature influencer edits, including boss babes like Emma Chamberlain!

Check it out @ https://us.princesspolly.com

Sundae Muse

Sundae Muse HQ is located in Melbourne, Australia and ships worldwide! You can shop by style, trend, and size on their easily accessible website. They also feature customers on their Instagram, just snap a cute pic and tag them!

Check it out @ https://sundaemuse.com

American Threads

American Threads is a female fronted company based out of Los Angeles, California. You automatically earn 75 points when you sign up for their free Thread Babes Rewards program! Trade in points for cash vouchers and treat yourself!

Check it out @ https://www.shopamericanthreads.com

Beginning Boutique

Beginning Boutique is based in Brisbane, Australia and was started by Sarah when she was only 21 years old! They offer a 10% off student discount and the chance to win a $100 voucher if you tag them in your #OOTD!

Check it out @ https://www.beginningboutique.com

Verge Girl

Verge Girl was co-founded in the late ’00s by Daniella and Natalia. Their goal is to inspire women through fashion freedom while giving back to those in need! This wonderful company supports multiple charities like Save the Children, Sunrise Cambodia and the Australian Red Cross!

Check it out @ https://www.vergegirl.com

Brandy Melville

Did you know there is a super cute story behind this brand’s name and logo? Brandy, an American girl, and Melville, an English guy, met in Rome and fell in love! Awwww! This company features classic styles and dainty jewelry, but don’t miss out on the eye-catching graphics! 

Check it out @ https://us.brandymelville.com

Sophia Nadeau

Conn Coll '24

Sophia is a sophomore at Connecticut College; interested in double majoring in Neuroscience and Psychology, as well as minoring in Studio Art. She enjoys spending time with friends, painting, and singing in her free time!
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