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The Best Way to Be the Face of Your Favorite Brands on Campus

How would you feel about representing brands like Barbour, French Connection, BCBG, Vince Camuto, Frye, Marc by Marc Jacobs, Free People, Sam Edelman and Joe’s Jeans? Pretty good, right? Look no further, collegiettes: Here’s your chance to be the face of some of your favorite brands on Barnard’s campus!
 
In case you weren’t aware, all of these contemporary brands (and hundreds more!) are sold at Lord & Taylor, meaning you can get chic, on-trend pieces at accessible prices, all in one place! Not only does Lord & Taylor have an amazing selection of brands and designers, but the store itself is also beautiful and easy to shop, meaning your shopping experience will be stress-free!
 
 
Intrigued? You should be! For the collegiette who loves rocking the hottest brands whether she’s heading to class or a Joe’s coffee date, the brand new Lord & Taylor Trendsetters brand ambassador program is a perfect fit. The best news is, the application deadline has been extended to Tuesday, September 16 at 11:59 p.m. EST!
 
As a fashion-forward Lord & Taylor Trendsetter, you’ll get a sneak peek into the world of retail, fashion and marketing, as well as an opportunity to bring your favorite brands to Barnard. Not to mention you’ll be rewarded for your hard work with plenty of discounts and amazing prizes from Lord & Taylor! Free clothes? Sign us up! 
 
The brand ambassador program will launch the last week of September and last the entirety of the academic year (until May 2015). During your year as a Lord & Taylor Trendsetter, you’ll be expected to contribute 5-10 hours per week to the program, meaning you’ll still have plenty of time to ace your midterms, hit the gym for pre-season and hang out with your friends (and friends-with-benefits!). If you need a bit more convincing (but why should you?), there are some seriously amazing perks to being a Lord & Taylor Trendsetter that are sure to appeal to the fashionista in every collegiette.
 
Perks: 
  • Monthly allowance for clothes and accessories from Lord & Taylor with a value of approximately $200 per month
  • Seasonal discounts at Lord & Taylor to shop the latest looks and stay on top of the newest trends
  • Free designer clothing from lines exclusively sold at Lord & Taylor (including William Rast, founded by Justin Timberlake & Trace Ayala)
  • $200 giveaway budget per semester per campus + in-store makeover prizes (2 girls per campus)
A shopping allowance? Free designer clothes? It’s almost too good to be true! Sounds like it’s time to decide what role you want to play in bringing the hottest brands to your school. Each campus brand ambassador duo will consist of two positions: marketing specialist and event planner. Check out the responsibilities you’ll have to engage Barnard students, create content and drive positive brand awareness of Lord & Taylor on campus:
 
Marketing Specialist responsibilities: 
  • Develop, manage and promote school-specific Lord & Taylor social media accounts (Twitter, Facebook and Instagram – e.g., Lord & Taylor Barnard) to build awareness about brand, promote a unique campus promo code and on-campus events
  • Post a minimum of (3) posts/week on campus Twitter, Facebook and Instagram accounts
  • Host a total of (2) giveaways per semester across social media channels (Twitter, Facebook and Instagram) to drive engagement
  • Note: Giveaway winner may receive an outfit from Lord & Taylor and be featured in a Snapshot style blog post on Her Campus Barnard’s chapter site (coordinate with event planner)
  • Report directly to Her Campus Nationals and submit weekly status reports containing links to all social and Her Campus posts that went live the past week
  • Participate in monthly progress Google Hangouts with brand ambassador network, Her Campus and Lord & Taylor employees receive and distribute promotional materials (e.g., flyers) and products
  • Partner with Her Campus Barnard to be featured as a Campus Celebrity on the chapter site
  • Complete brand ambassador program surveys
Event planner responsibilities: 
  • Facilitate (2) Snapshot style blog posts on Her Campus Barnard’s chapter site featuring clothing from Lord & Taylor per semester
  • Note: Style Blog may feature giveaway winner in an outfit from Lord & Taylor (coordinate with marketing specialist)
  • Coordinate and execute (1) required in-store party per semester in partnership with Lord & Taylor and Her Campus chapter
  • Develop innovative promotional tactics to drive event attendance with support from Lord & Taylor and Her Campus chapter
  • Provide recap of event, including total attendance, photos and key takeaways
  • Report directly to Her Campus Nationals and submit weekly status reports containing links to all social and Her Campus posts that went live the past week
  • Participate in monthly progress Google Hangouts with brand ambassador network,
  • Her Campus and Lord & Taylor employees receive and distribute promotional materials (e.g., flyers) and products
  • Partner with Her Campus chapter to be featured as a Campus Celebrity on Her Campus Barnard’s chapter site
  • Complete brand ambassador program surveys
 
Is there anything better than not only getting to rock, but also represent, your favorite brands on campus? As if all the amazing perks and insight weren’t enough, think of all the work experience you’ll be able to put on your résumé and talk about during interviews! So what are you waiting for? Head over to the Lord & Taylor Trendsetter application page and become the face of fashion at Barnard.

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