Her Campus Logo Her Campus Logo
Cincinnati | Culture > Entertainment

From Gaga to Kesha: Recession Pop is Back

Jaiden Barger Student Contributor, University of Cincinnati
This article is written by a student writer from the Her Campus at Cincinnati chapter and does not reflect the views of Her Campus.

Let’s be real, everything feels a little bit broken right now. Your sleep schedule? Ruined. Your bank account? Crying. The world? Kind of on fire. But pop music? Oh, she’s flourishing.

We’re officially living through a new era of recession pop. The term refers to the wave of feel-good, dance-heavy pop music that rose to popularity during the 2008 economic downturn. Think Lady Gaga’s “Just Dance,” Kesha’s “TikTok,” Katy Perry’s “California Girls,” Usher’s “DJ Got Us Fallin’ In Love,” or Rihanna’s “Don’t Stop The Music.” These songs weren’t just catchy, they were defiant. Amid job loss, foreclosures, and seemingly endless recession, this music offered pure, glitter-drenched escapism. Psychologically, this genre gave listeners a sense of control and joy when the real world felt unpredictable. Experts have found that during economic downturns, people turn to upbeat, repetitive music as a form of emotional regulation, a way to literally dance away the dread.

These releases aren’t just dominating the charts, they’re defining the culture. With the economy crashing and headlines filled with doom, pop stars gave us neon, auto-tune, and the permission to dance through disaster. Even the visuals, remember Gaga’s disco ball masks and Kesha’s glitter tears?, screamed “the world might be ending, but we’re still partying.”

Sound familiar? 

Right now, we’re in the middle of economic uncertainty: inflation, housing crisis, student debt, and burnout culture that’s practically branded at this point. The vibes? Immaculately unhinged. And much like the late 2000s, today’s pop stars are giving us sparkling distractions and emotional catharsis in equal measure.

While the rest of the world spirals like every romantic subplot in a Netflix teen movie, the music industry is gifting us exactly what we need. We’ve already had iconic album releases from artists like Billie Eilish’s Hit Me Hard and Soft, Sabrina Carpenter’s Short ‘n Sweet, and Tate McRae’s So Close To What.

And let’s not forget the heavy hitters: Taylor Swift’s The Tortured Poets Department broke the internet (and a few hearts), Ariana Grande gave us emotional pop perfection with Eternal Sunshine, then doubled down with Brighter Days Ahead, and Kendrick Lamar returned with GNX, proving once again that he’s in a league of his own.

But this pop renaissance isn’t just about the music, it’s a movement. Much like the late 2000s, today’s cultural landscape is marked by instability: climate anxiety, political division, women’s rights under attack, social movements, and the looming question of what’s next. And like their 2008 predecessors, today’s artists are responding with bold aesthetics, vulnerability, and pure serotonin-packed production.

We’re also seeing a revival of 2000s icons. Lady Gaga’s return with MAYHEM feels like a spiritual sister to The Fame. Kesha has also been channeling her 2000s energy with singles like “JOYRIDE.” and “YIPPEE-KI-YAY” (feat. T-Pain), giving us that same glitter-filled rebellion we remember from her debut. Both tracks continue Kesha’s tradition of blending catchy hooks with carefree, party-ready anthems, but with an emotional depth that proves she’s evolved along the way. She’s even hitting the road again with The Tits Out Tour this July. These artists are more than just nostalgic, they’re pushing their sounds forward while reminding us why they ruled the pop scene in the first place.

These releases aren’t just dominating the charts, they’re defining the culture. Pop is having a renaissance, fueled by artists who aren’t afraid to experiment, get vulnerable, and push their sounds in new directions. Whether the synth-laced chaos of Charli XCX’s “Von Dutch,” the nostalgia-soaked drama of Sabrina Carpenter’s “Espresso,” or the poetic devastation laced through Swift’s “How Did It End?,” there’s something for every type of listener right now.

And if you thought the excitement was over, think again. We’ve still got massive releases on the way, Miley Cyrus is dropping her highly anticipated album Something Beautiful on May 30th, and Kesha is making a bold return with  .  (pronounced “period”) on July 4th. If that’s not pop culture fireworks, what is?

Hopefully, these albums bring us the kind of recession pop that helps us dance through disaster, cry in the club, and feel just a little less alone. And of course, there are always surprise drops and long-rumored returns. “Reputation (Taylor’s Version),” perhaps? Big reputation, big anticipation, and yes, I’ll keep clowning until the snake emojis turn into a tracklist. When it finally drops, just know I’ll be first in line.

Sources: 

https://community.jmp.com/t5/Abstracts/Relationship-Between-the-Type-of-Music-and-Economic-Conditions/ev-p/738898

Jaiden Barger is the Campus Correspondent and Editor-in-Chief of Her Campus at the University of Cincinnati, where she also serves on the chapter’s social media team. She oversees content planning, edits and publishes weekly articles, manages a team of writers and editors, and helps coordinate partnerships and events on campus. Jaiden writes across a wide range of topics, but she especially loves covering style, pop culture, entertainment, and identity. Whether she’s breaking down fashion trends, curating book recommendations, or reflecting on modern girlhood, she brings creativity, intention, and a distinct voice to every piece.

Outside of Her Campus, Jaiden was honored with the Changemaker Award from the University of Cincinnati’s Women’s Center, recognizing her leadership and impact on campus. She is also a contributing writer for Dreamgirlworld Zine and is part of both the Her Campus InfluenceHER Collective and Campus Trendsetters. Her writing has been published across several digital platforms, and she holds certifications as a Certified Content Creator, Search Engine Optimization I & II, and Social Media Marketing I & II. Jaiden is currently a sophomore at the University of Cincinnati, triple-majoring in Marketing, Public Relations, and Journalism with a minor in Communications.

When she’s not writing articles or editing for her chapter, Jaiden is working on her debut novel. She enjoys rewatching early 2000s rom-coms or diving into her latest hockey romance novel obsession. She’s passionate about magazine media, digital storytelling, and building community through content. Her dream job? Working behind the scenes for a magazine.