The Her Campus National Editors write about products we love and think you’ll love too. Her Campus has affiliate partnerships, so we get a share of the revenue from your purchase. All products are in stock and all prices are accurate as of publication.
Women’s fashion at HBCUs has evolved as a powerful reflection of culture, identity, and resilience.
Historically Black Colleges and Universities (HBCUs) have long been hubs of culture, education, and empowerment for Black students. Beyond academics and activism, HBCUs have played a significant role in shaping fashion trends among Black women. From sophisticated ensembles of the early 1900s to today’s bold and creative styles, women at HBCUs have always used fashion as a form of self-expression, identity, and cultural pride.
Early 1900s–1950s: Grace, Poise, and Tradition
In the early days of HBCUs, women’s fashion reflected societal expectations of modesty and refinement. Students often wore long skirts, blouses with high collars, and gloves, mirroring the Victorian and Edwardian influences of the time. These styles were not just about fashion but also about respectability, as Black women aimed to combat negative stereotypes through polished appearances.
By the 1920s and 1930s, the Harlem Renaissance and the rise of Black intellectualism influenced campus fashion. While still modest, styles became more elegant and sophisticated. Women embraced tailored dresses, cloche hats, and gloves, symbolizing both femininity and progress.
The 1940s and 1950s brought a new wave of style, with fuller skirts, cinched waists, and classic pumps becoming staples. Many HBCU women looked up to iconic figures like Dorothy Dandridge and Josephine Baker, incorporating their glamor into everyday fashion.
1960s–1970s: Activism Meets Afrofuturism
The Civil Rights and Black Power movements of the 1960s and 1970s deeply influenced fashion at HBCUs. During this time, style became more than just aesthetics—it was a political statement. Women moved away from Eurocentric beauty standards, embracing natural hairstyles like Afros, braids, and cornrows.
Dashikis, African-print dresses, and flared pants became symbols of Black pride. Many students ditched Western-inspired formalwear in favor of clothing that reflected their heritage. The bold colors and patterns of this era signified confidence and resistance, aligning with the fight for equality and cultural recognition.
1980s–1990s: Hip-Hop Meets HBCU Glam
By the 1980s, HBCU fashion was all about oversized silhouettes, power dressing, and statement accessories. Women rocked shoulder-padded blazers, high-waisted jeans, and bold jewelry. The influence of hip-hop and pop culture was undeniable, with artists like Salt-N-Pepa and Janet Jackson shaping campus style.
The 1990s ushered in a mix of casual cool and HBCU pride. Fitted jeans, crop tops, and sneakers became everyday staples, while many students also embraced preppy looks inspired by TV shows like A Different World. This era also saw a rise in HBCU-branded fashion, with students proudly rocking sweatshirts, varsity jackets, and caps repping their schools.
2000s–2010s: Social Media and Streetwear Take Over
As social media gained popularity, HBCU women had a new platform to showcase their style. The early 2000s were heavily influenced by R&B and hip-hop aesthetics—think velour tracksuits, low-rise jeans, and big hoop earrings.
By the 2010s, Instagram, Tumblr, and Pinterest became mood boards for fashion inspiration. The rise of streetwear saw women at HBCUs embracing sneaker culture, athleisure, and minimalist luxury. Brands like Ivy Park, Off-White, and Fashion Nova became favorites, merging comfort with high fashion.
2020s–Present: The Era of Individuality and Black Luxury
Today, fashion at HBCUs is all about individuality. There is no single “look”—instead, students blend high fashion, streetwear, vintage aesthetics, and cultural heritage. Social media platforms like TikTok and Instagram continue to influence trends, while Black designers like Telfar Clemens and Hanifa are leading the movement of Black luxury.
HBCU women embrace everything from Y2K nostalgia to minimalist chic, proving that self-expression is at the heart of their style. Statement pieces like custom sneakers, monochrome sets, and thrifted vintage finds are popular, showing a mix of old-school and new-school influences.
At homecoming events and fashion shows, students take their looks to the next level, serving red-carpet-worthy ensembles that highlight creativity and confidence. Fashion at HBCUs is no longer just about looking good—it’s about making a statement, embracing culture, and setting trends that the world follows.
A Legacy of Influence
From the polished elegance of the early 1900s to the vibrant, eclectic styles of today, women at HBCUs have always been at the forefront of fashion. Their style reflects history, culture, and a fearless attitude that continues to inspire generations.
As fashion at HBCUs evolves, one thing remains the same: Black women are, and always will be, trendsetters.