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Getting ready for yourself? Why dressing well improves your performance at work

Anita Melgarejo Guimarães Student Contributor, Casper Libero University
This article is written by a student writer from the Her Campus at Casper Libero chapter and does not reflect the views of Her Campus.

For a long time, getting dressed for work was seen as something superficial, connected only to appearance. However, studies and everyday experiences suggest that the way we dress can directly influence our confidence, mindset, and even professional performance. After all, clothing does not only shape how others see us – it also affects how we see ourselves.

Researchers at Northwestern University developed the term “enclothed cognition”, to describe how clothing influences psychological and behavioral processes. 

Their findings suggest that wearing certain types of clothing can affect attention, confidence, and perceptions of competence. In other words, the way we present ourselves can shape not only how other people perceive us, but also how we behave throughout the day.

At a time when corporate fashion is no longer associated only with rigid dress codes and has started embracing comfort and personality, discussing workplace style also means discussing self-esteem, authenticity, and well-being.

Dressing and self-perception

First and foremost, dressing well can transform the relationship we have with ourselves. When we like the way we look, we tend to feel more comfortable and confident, which influences how we carry ourselves. Consequently, this naturally shows in our posture, body language, and emotional state.

There is an almost ritualistic aspect to getting ready. Choosing an outfit intentionally can serve as a form of mental preparation for meetings, responsibilities, and everyday professional challenges. Even on routine days, wearing something that inspires confidence can create a sense of organization and control.

This connection between appearance and self-perception often appears in pop culture. In Queer Eye, for example, makeovers are not treated as superficial transformations, but rather as part of rebuilding confidence. Throughout the series, it becomes clear that the most important transformation is not just external, but the way participants begin to see themselves.

Psychological research supports this idea. Studies have linked positive self-perception and self-esteem to higher motivation and stronger professional performance, suggesting that feeling good about one’s appearance can become a tool for internal empowerment.

It shapes workplace interactions

Beyond self-esteem, clothing also affects workplace interactions. Although competence is not determined by appearance, the reality is that personal style influences social perception. People often associate certain styles with professionalism, organization, and credibility.

In this context, dressing in a way that aligns with a professional environment can create greater confidence during interviews, presentations, and daily interactions. When someone feels secure in their appearance, they are more likely to communicate clearly and naturally. This way, the impact of clothing goes beyond aesthetics and influences a person’s mindset.

A study published in the Journal of Experimental Social Psychology found that participants wearing formal clothing demonstrated stronger abstract thinking skills and a greater sense of power. The findings  suggests that clothing choices can influence cognitive processes connected to workplace performance.

At the same time, it is important to recognize that “dressing well” does not have a universal definition. In some workplaces, it may mean classic tailoring; in others, it may involve creative and comfortable outfits. 

Today, the idea of corporate fashion is becoming increasingly flexible, especially among younger generations who value authenticity in professional spaces.

Everything starts with authenticity

Still, while clothing can enhance confidence, it should not come at the cost of authenticity. In reality, trying to follow standards that do not align with your personality can lead to discomfort and insecurity. The key lies in balance between authenticity and professional presentation. Building a personal style for work does not mean giving up individuality, but rather adapting it strategically and comfortably to different environments.

When appearance aligns with identity, confidence tends to feel more genuine. Instead of dressing as a “corporate character,” the goal becomes using fashion as an extension of personality.

Ultimately, dressing well goes beyond aesthetics. The way we choose to present ourselves can affect self-perception, confidence, and professional performance. Even though clothes do not define competence, they can still contribute to a sense of preparedness and confidence in both interpersonal relationships and everyday productivity.

In the end, getting ready for work may not be about impressing others, but about entering a professional environment feeling more capable of taking up space, expressing ideas, and trusting your own potential.

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The article below was edited by Isabella Scaramucci

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Brazilian Advertising (Cásper Líbero) and Education (USP) student. Passionate about nature and art.