Her Campus Logo Her Campus Logo

Liza Meza: Textile: Founder of BEORA Jewelry

This article is written by a student writer from the Her Campus at Cal State LA chapter.

Liza Meza, a Cal State L.A. alum and a true talent working in the textile industry, shares with us a little about her experiences. Growing up with music and CDs all around her fashion began from day one. She explains to us how music is relevant in fashion not only to her but to everyone else as a whole. Although not involved much in campus organizations during college life, Liza was able to start up her own jewelry company while in school. Now, a continuation of Metal Spun, BEORA is a success and Liza has big plans for it!

What sparked your interest in fashion?

I think from a young age, music was the middle ground for my interest in fashion. Cassette and CD covers were most visually stimulating for me in terms of helping me form an identity with the clothing I chose to wear. I felt comfort in making a connection with my clothing and my music/art interest. 

While at Cal State L.A. were you involved with any organizations?

I wasn’t involved in any school groups or activities. I primarily worked and then focused on my personal projects- which was very helpful after school was over.

Tell us a little bit about BEORA.

BEORA is a jewelry line that started in 2009 as MetalSpun jewelry. I wanted to bring together my love of Mayan motifs, textures and color and fuse it/highlight the use of fiber. Also, I wanted to create affordable jewelry pieces in the handmade community.

What is the most important thing you learned from being starting this project?

Working hard is an understatement- even then you’re not guaranteed anything. It’s a risk, but if you love what you’re doing then you’re on the right path.

Is there anything else you are passionate about aside from fashion?

Music. I don’t personally play any instruments and don’t think I ever wanted to learn. I think music is just one of those things I want to be in awe with and admire it as part of an audience rather than behind the scene.

Is there a correlation between fashion and music?

Yes. Music is another form of expression, with so much variety. Just like fashion, there is something for everyone.

What was life like after graduation? What path did you take?

I continued working on BEORA and started to work for a textile converter as a textile design assistant and then moved on to a junior colorist position.

What was it like to work for a textile converter?

It was a little intimidating at first. There’s so much to know about the textile industry- especially in today’s market. Everything is produced overseas and unless you’re working for a made in America brand, you must know the import business; more so in textiles/fashion.

What is the next step in Liza Meza’s career?  

Continuing to grow as a colorist and hopefully move forward with BEORA as well.

Any big future plans?

Yes. This summer I’m going to be a part of West Coast Craft in San Fransisco. This is a bi-annual craft fair that showcases carefully curated artists in the handmade community So many wonderful people I look up to have been a part of this event and I’m really excited and honored to finally participate myself.

Who would you say is your favorite fashion designer/brand? And why?

My favorite designer is actually a shoe brand: MARTINIANO. Made in Argentina, these are beautiful and simple handcrafted quality shoes. The design aesthetic is minimal and casual but also sophisticated. The Argentine designer hit this concept 110% by creating a classic shoe and supporting artisan business in his native country.

Any advice to incoming graduating students?

My best advice is to try and gain work experience in your selected field of study. It is so crucial to understand what’s expected once you’re out there looking for employment.

Roxana is a Senior at California State University, Los Angeles majoring in Fashion Merchandising and is in process of completing three other certificates: Retailing, Marketing, and Social Media. She is a fashion columnist for the campus newspaper, University Times, and is the former President of the Fashion Association of Design Students. As a fashion enthusiast, she follows countless numbers of blogs and magazines, loves food and cooking, dancing Latin music, and spending time with her family and friends.
Her Campus Placeholder Avatar
Yzzy Gonzalez

Cal State LA

Yzzy (real name Ysabel, for the record) is obsessed with a myriad of things, including Inception, traveling, Downtown LA, and laser tagging. Majoring in Television, Film and Media and a lover of creative writing, Yzzy is torn between visual storytelling and using a whole bunch of words. Twitter: @yzzygonzalez