The Puerto Rican rapper and singer Bad Bunny was recently announced as the headlining performer for Super Bowl LX. The 31-year-old artist has numerous accomplishments, including being the most streamed artist in the world on Spotify for three consecutive years (2020-2022) and achieving the first all-Spanish album to debut at No. 1 on the Billboard 200. He’s a multiple-time Grammy and Latin Grammy winner, proving that he is deserving of an opportunity like this. However, since the announcement came out, there has been an uproar on social media on people’s differing thoughts on this decision. The announcement of Bad Bunny’s performance has sparked conversation and the interest of many, but what makes this so significant?
Bad bunny’s music is primarily in spanish
Bad Bunny, whose real name is Benito Antonio Martinez Ocasio, is set to become the first musician to deliver a fully non-English performance during his 15-minute set, according to the Rolling Stone website. Though he is not the first Spanish-speaking singer to perform at the Super Bowl, Bad Bunny has previously stated that he typically sings in Spanish to stay true to his cultural roots. “I’ve never made a song saying, ‘This is going to go worldwide,’ said Ocasio in a 2022 interview with GQ magazine. “On the contrary, I make songs as if only Puerto Ricans were going to listen to them. I still think I’m there making music, and it’s for Puerto Ricans. I forget the entire world listens to me.”
Bad Bunny’s devotion to representing his culture is what makes him stand out, leading him to be one of the top artists in the world.
hispanic culture in the united states
Due to the heightened immigration enforcement during President Donald Trump’s second term, 42% of Hispanic adults worry that, regardless of their legal status, they or someone close to them could be deported, according to a Pew Research Center survey conducted from Feb. 24 to March 2, 2025. The survey also shows that Latinos express more concern about deportations than Asian, Black and white adults. As a Latino man, Bad Bunny’s Super Bowl performance is meaningful because he is very proud of his heritage and he uses his platform to advocate for positive cultural representation.
special guest appearances
Bad Bunny has collaborated with many artists throughout his career and has put out very successful songs through them. Some of these artists include Cardi B, Jennifer Lopez, J Balvin, and Ricky Martin. Since past Super Bowl headliners have been known to bring out surprise guests during their sets, it’s very possible that one of these artists, or others Bad Bunny has collaborated with, could play a role in his performance come February.
Overall, Bad Bunny is not one of the top artists in the world for no reason. People enjoy his music and appreciate the way he uses his platform to advocate for people. His Super Bowl performance announcement may be perceived differently by people, but it’s clear that this is a historical moment for Latino Americans.