Like any social media platform, TikTok is a great place for tastemakers to share their favorite things with others. If you were a big fan of beauty YouTube, you’re no stranger to product reviews and reccomendations from your favorite creators. “BeautyTok” makes makeup fun for everyone by sharing content from advanced tutorials to simple beauty routines. Here are some favorite drugstore beauty products that have been getting all the hype on TikTok.
While many people love the gorgeous yet expensive Dior Lip Oil, the Maybelline Lifter Gloss is an excellent lip gloss available at half the price. I’ve seen so many raving reviews for this product, in addition to trying it myself and loving it! This lip gloss is my current favorite, and it has hyaluronic acid to keep your lips moisturized.
The e.l.f putty line, especially the Putty Blush, is perfect for creating a natural glow. They offer a variety of shades, so there is something for every look and every complexion. And at only $7, what’s not to love? The most popular shade I’ve seen on TikTok is Bora Bora.
This concealer has been all over makeup TikTok! NYX is a very popular drugstore brand that you can pick up at Ulta or Target and the Bare With Me Concealer Serum is another hit from their brand. The product doubles as skincare with powerful ingredients including tremella mushroom. The only downfall to this product is that the shade range offered could be better.
You’ve probably heard people rave about this bronzer before, but trust me its worth the hype! I’ve been using it for years and its a favorite in my beauty routine. They also offer this product in a light and a deep version, which is great for differing skin tones. Check this product out the next time you go shopping!
Another favorite in the e.l.f. putty collection is the putty primer. The primer gives a smooth, poreless finish to any foundation and like every product from e.l.f., it is very affordable. You can shop this primer at Ulta as well as your local grocery and drugstores.
If you want your highlight to really pop, the Wet N Wild highlighters are for you! At under $6, you can pick this up at your local Walmart. The Megaglo highlight comes in 6 shades, including a purple silver color. The most popular color on TikTok seems to be the color Blossom Glow.
I’ve seen many beauty creators rave about the effectiveness of this oil absorbing roller. If your foundation tends to get shiny throughout the day, try out this roller instead of applying more setting powder.
The Essence Lash Princess mascara has been raved about across beauty TikTok! And at under $10, it’s worth a try to see if it will be your new favorite mascara!
If you love having your nails done but want to save money, these press on nails are a great option. In addition to this natural style, you can choose from a variety of styles for the perfect look!
If you’re looking for a simple, matte powder foundation, this one from L’Oréal will do the trick! It is a long-wearing (24hr) formula with a matte finish, and it’s easy to use on the go.
The Her Campus National Editors write about products we love and think you’ll love too. Her Campus has affiliate partnerships, so we get a share of the revenue from your purchase. All products are in stock and all prices are accurate as of publication.