Body acceptance is always a hot topic in the media. Women of all ages are bombarded with images showing them what they should look like, what society deems acceptable. Many different brands including Dove have worked to create campaigns which help to combat negative body images.
American Eagle’s Aerie line is the most recent brand to work to show women of all shapes and sizes wearing their products. This Spring 2014 advertising campaign titled “Aerie Real” uses models that are not retouched in photoshop.
The campaign began with a powerful message:
Aerie’s target audience is young women aged 15-21 who are usually most susceptible to issues with body confidence. The company’s move is a powerful statement to make since magazines and advertising campaigns rarely show their models without the help of retouching.
Aerie has also made strides with their campaign for body confidence again. Shoppers visiting Aerie’s online store can now see models of varying cup sizes wearing Aerie’s bras. This allows the shopper to have a better understanding of how the bra will fit since it is modeled on women with a similar bra size to the customer.
The system does have a few issues, namely the fact that there is only one model per bra cup. This means that one model represents the entire range for the cup size. In other words, the woman modeling the B cup is showing how the bra will fit for a 32B all the way to a 40B.
Although Aerie’s work to create body confidence does have a few issues, it truly is a step in the right direction to help all collegiettes achieve peace with their bodies.
Photo Credits:
http://www.post-gazette.com/image/2014/01/17/20140117hoAerieBiz2-1.jpg
http://themissinformation.com/wp-content/uploads/2014/01/o-AMERICAN-EAGL…
http://www.trippapparel.com/wp-content/uploads/2014/01/3025443-slide-s-1…