Another day, another limited edition Stanley cup release. Yes, you heard that right. After the pink and red Valentine’s Day Stanley cup chaos that ensued in Targets all over the country at the start of 2024, the launch of Stanley’s Chocolate Gold tumbler will be entirely different — and more exclusive.
Any time there’s an in-store Stanley cup release, die-hard customers try to buy as many as they’re allowed to (which has led to purchase limits of two Stanley cups per person in some cases) or even get into altercations with other Stanley lovers.
These Stanley fanatics either try to purchase every new release to add to their collection, or sell the cup on third-party websites to earn some quick cash at a high markup. This has caused a lot of discourse among the Stanley community, since consumers don’t want to fight tooth and nail — both figuratively and literally — to buy a new-edition Stanley cup.
That’s why Stanley has changed the qualifications for the release of the Chocolate Gold Quencher H2.0 40 Oz Flowstate Tumbler ($50) — a decadent, cocoa brown Stanley with gold accents. The new Stanley, which drops Feb. 27, is perfect for a late Valentine’s Day gift — bonus points if it’s paired with a box of chocolates. This Stanley is the opposite of the vibrant color palettes of usual Stanley cups, making it the perfect match for those who want a cup that’s neutral-toned with a hint of luxury from the gold accents.
Unlike other recent Stanley cup releases, this Stanley will only be available online with the help of EQL. EQL is a company that helps brands make sure customers are able to purchase in-demand products fairly, making launches run smoothly. On Stanley’s website, the company states that they want every customer to have a fair chance at purchasing the new cup this time around. “To enhance fairness and ease the pressure of rushing through the checkout process within seconds, our goal is to provide everyone with an equitable opportunity to acquire the Stanley they desire,” says Stanley. “One of our priorities is to prevent bots and resellers from depleting stock meant for our genuine fans.”
How To Get The Stanley Chocolate Gold Tumbler
If you’re thinking about purchasing the Choloate Gold Stanley cup, all you have to do is follow a few quick steps. First, hit “Notify Me” on the Chocolate Gold Quencher product page to sign up for notifications. Then, on release day, Feb. 27, there will be an entry window from 9 a.m. to 3 p.m. ET, where you’ll receive a notification email with a direct link to enter, or you can go to the Chocolate Gold Quencher product page and click “Enter Now.” You will then submit your entry for a chance to purchase the Chocolate Gold Quencher, but there is only one entry allowed per person. Then, within 24 hours, you’ll receive an email from Stanley with the results of your entry.
This method seems like it could be extremely beneficial for all parties, because it ensures that Stanley can give their products to authentic customers, limits overconsumption, and reduces resellers’ chances of buying the product.
So, if you have your eye on the Chocolate Gold Stanley cup, just follow those three easy steps on Feb. 27 and pray the odds are in your favor. Happy sipping!