There’s more to having a great Instagram feed than just having a bunch of nice photos. You might have heard of this thing called an “Instagram aesthetic”, and I’m here to teach you how to create the perfect one.
1. Create an attractive and informative bio
Let’s say someone comes across one of your photos in their “Explore” tab and decides to click on your profile to see more. The first thing they’re going to see is your bio, and it’s going to be one of the things that dictates whether they decide to follow you or not. Try not to make it too wordy and try not to use too many emojis – it looks really busy and it’s difficult to read. I prefer the minimalistic look and I don’t like using emojis:
toronto blogger + digital content creator
▵ [email protected]
▵ portfolio: jessicailam.com
Another important part of writing bios is to make it as informative yet condensed as possible. You want people skimming through profiles to get the info they want right away.
2. Have a theme
Ah, the theme – the most important part of the Instagram aesthetic. The easiest way to implement this on your feed is to edit your photos all in the same way, so they look as cohesive as possible. I love using VSCO because you can copy and paste edits onto other photos. As you can see here, I incorporate a warm colour scheme with burgundy graphics. For my personal account, I incorporate themes in rows of three, which I explain how to do here.
3. Don’t post too similar pictures one after the other
Unless you’re an Instagram girl or a makeup artist, don’t upload two selfies in a row – it just looks strange. Also be wary of the photos above, below, and beside each other. Split up your feed by having a variety of photos, whether it be selfies, food photos, flat lays, or nature shots. It makes your feed look a lot more interesting and it makes you look like you know what you’re doing.
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