If Taco Bell’s various hot sauce flavors and tortilla chips are two of your favorite things in the world and you’ve been wishing that you could, somehow, connect these two delicious things, look no further. Taco Bell is bringing a line of hot sauce-inspired tortilla chips to grocery stores, according to Eater.
The fast food chain already partners with Kraft foods to sell sauces, dips, shells and seasoning mixes. These new chips will be produced by Sugar Foods.
There will be three chip flavors to choose from, and they’re all inspired by the hot sauce Taco Bell serves, down to the design of the bags. “Classic” flavor will just be seasoned with salt and “mild” and “fire” will be flavored with various peppers and spices. In an interview with CNBC, Taco Bell chief brand officer Marisa Thalberg said, “Our sauce packets are one of the brand’s most unique aspects and were the natural choice for both the flavors and packaging of our tortilla chips.”
It would be natural to consider these new chips to be an obvious competitor for long-standing champion of all things flavored tortilla chips: Doritos. There may also be some worry out there over the future of the Doritos Locos Tacos.
However, there’s nothing to suggest Taco Bell is doing away with the fan favorite, and a company spokesperson for Taco Bell further dispelled that fear, saying, “There are no plans to replace the Doritos Locos Tacos shells with these chips flavors. . . We wanted to create tortilla chips that stood out as uniquely Taco Bell, in both their sauce packet flavors and packaging.”
You’ll be able to find these chips at your local grocery and convenience stores starting this May.