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rihanna super bowl fenty
rihanna super bowl fenty
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Culture > Entertainment

Rihanna Promoted FENTY During Her Super Bowl Halftime Performance, Like The Icon She Is

Siobhan Robinson

This entire week I’ve been preparing for Rihanna’s halftime performance at the 2023 Super Bowl, whether by streaming all of her songs from Spotify orย speculating with my friends about what to expect from the show. Now that I’m in my post-Rihanna concert depression, I can’t get the show out of my head. I mean, there’s so much to discuss, starting with her iconic red jumpsuit and the entire setlist of her most iconic and nostalgic records. Her taking a brief pause in song to turn the halftime show into a Fenty Beauty promo is what stole the whole show for me and Twitter users alike. She notably fixed her makeup with what appeared to be blotting powder and then continued on.

Fenty later confirmed on Instagram that the product she used was the Invisimatte Instant Setting + Blotting Powder ($34). Uh, BRB, adding that to my cart right now.

Overall, what an iconic moment โ€” and great use of ad space. If I know anything about Rihanna, it’s that she’s a trendsetter, so I’m sure Invisimatte is about to sell out (it seems like Fenty thinks so too), so grab yours ASAP while you still can, bestie.

This article was originally published on 2/12/23. It was updated on 2/13/23.

Siobhan Robinson is a member of the Her Campus national writing program. She works on the entertainment and culture team, covering the most recent pop culture events, trends, and entertainment releases. Previously, she worked as an Entertainment and Culture intern during the Spring 2023 semester, where she was supervised in writing breaking news verticals, live coverage ofย events such as the Grammys and Met Gala, and interviewing emerging Gen Z talent for Her Campus's "Next Questions" segment. She is currently a fourth-year communication studies student at San Jose State University. She is also a member of the SJSU chapter of Her Campus, where she presently serves as Editor-In-Chief, supervising a staff of writers, senior editors, and copy editors and assessing their articles for the site. She previously worked as a senior editor for the chapter and assisted in editing the work of a team of 4-5 writers. In her free time, Siobhan enjoys scrapbooking, hanging out with her friends, going to concerts, and, of course, writing for fun! She's a die-hard fangirl who will tell you everything she knows about her favorite boybands even if you don't ask.