Companies are now distancing themselves from actress Lori Loughlin and her daughter, Youtube and Instagram star Olivia Jade Giannulli, amid the college admissions scandal.
Giannulli, who boasts 1.3 million followers on Instagram, has been known as an influencer with a passion for makeup and fashion, and has promoted paid advertisement posts from the companies like Amazon Prime Student, which fully furnished her dorm room, and Sephora. But following the news of her parents’ alleged involvement in the massive college admissions scheme, Giannulli is starting to feel the backlash, with Sephora ending its partnership with 19-year-old social media influencer, and others distancing themselves from her.
“After careful review of recent developments, we have made the decision to end the Sephora Collection partnership with Olivia Jade, effective immediately,” Sephora announced in a statement.
Sephora confirmed it will end the partnership effective immediately. https://t.co/izwLEONCtz
— Refinery29 (@Refinery29) March 14, 2019
Giannulli had a longtime partnership with the cosmetics company, including a collaboration on the Olivia Jade x Sephora Collection Bronze & Illuminate Palette, and had often promoted their products on social media, USA TODAY reports. The product was released in December 2018, and was restocked in 2019 after selling out. But as of Thursday afternoon, the Olivia Jade x Sephora collaboration was no longer available on the cosmetic company’s website.
The social media influencer has been sponsored by a number of other companies, including Lulus and TRESemmé, both of which also released statements saying they would not be working with Giannulli in the future.
“Lulus has not worked with Olivia Jade since August 2018 and we have no plans to do so in the future,” Colleen Winter, co-founder and CEO of Lulus, told CBS News.
“TRESemmé is no longer working with Olivia Jade Giannulli,” a TRESemmé spokesperson told CBS News.
Clinique and Smashbox, which are both owned by The Estée Lauder Companies, also announced that they had “no plans to work with her in the future.”
But Giannulli isn’t the only one in the family to lose a contract over the recent scandal. Loughlin was dropped by the Hallmark Channel, where she had been featured in a number of movies over the recent years, ABC News reports.
“We are saddened by the recent news surrounding the college admissions allegations,” the Hallmark Channel’s parent company Crown Media announced Thursday afternoon. “We are no longer working with Lori Loughlin and have stopped development of all productions that air on the Crown Media Family Network channels involving Lori Loughlin including Garage Sale Mysteries, an independent third party production.”
We are saddened by the recent news surrounding the college admissions allegations. We are no longer working with Lori Loughlin and have stopped development of all productions featuring Lori on the Crown Media Family Network channels — including #GarageSaleMysteries. pic.twitter.com/VDisz1J3SU
— Hallmark Channel (@hallmarkchannel) March 14, 2019
Loughlin’s work will no longer air on the network, including shows that had already been filmed.
Technology giant Hewlett Packard also removed an ad featuring both Giannulli and Loughlin.
“The company does not currently have a relationship with either of them,” the company said in a statement to CNN, adding that it had worked with the mother-daughter pair in 2017 for a “one time product campaign.”
A since-deleted video ad on Giannulli’s Instagram account, which was originally posted in November 2017, shows the pair baking and taking selfies.
“Winter baking with my favorite @loriloughlin,” the video’s caption said. “We printed selfies from our @HP Sprocket printer to help remember the day.”
Loughlin and her husband, fashion designer Mossimo Giannulli, were both charged with conspiracy to commit mail fraud and honest services mail fraud after they had “agreed to pay bribes totaling $500,000 in exchange for having their two daughters designated as recruits to the USC crew team — despite the fact that they did not participate in crew — thereby facilitating their admission to USC.”
Mossimo Gianulli had emailed pictures of his daughters on indoor rowing machines to William “Rick” Singer, the ringleader of the admissions scam, and were used to create fake athletic profiles, CNN reports.
According to the indictment, Mossimo Giannulli and Loughlin were recorded on phone calls with a cooperating witness stating that if they were ever caught, they would say they had made a donation to Singer’s charity, Key Worldwide Foundation.
The couple was arrested and released after posting a $1 million secured bond.
As for now, Giannulli and her sister, Isabella Giannulli, are reportedly withdrawing from USC, Elle reports.