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Millennials Are Naming Their Kids After Instagram Filters

It’s no secret that our generation loves social media. At any given moment we’re checking Facebook, updating Snapchat, or slapping a filter onto our favorite photo of the moment before uploading it to Instagram and raking in all the ‘likes’.

It’s clear that there’s a special place in our hearts for the perfect glow those Insta filters give our photos—Because Instagram filters are the newest trend in pop culture-centric baby names for 2015.

Quartz reports that Instagram filters Ludwig, Reyes, Juno, and Valencia are quickly climbing to the top of the list for most popular baby names of 2015. Interestingly enough, more traditional names that were big last year, such as Emma, Aiden and Sophia, have decreased in popularity since 2014.


According to BabyCenter, an online parenting resource, it’s also worth noting that the name Lux has skyrocketed by 75 percent in popularity during 2015, when Instagram debuted its own photo editing tool by the same name. Coincidence? Likely not.

“This is the first time we’ve seen technology break through as a source of name inspiration. Photo-sharing is a daily and emotional part of Millennial’s lives, and those two ingredients can trigger love for a name.” said Linda Murray, BabyCenter’s Global Editor-in-Chief, in Glamour.


Data from over 340,000 parents was used in calculating the prevalence of our favorite Insta filters in newborn nurseries this year. Time reports that “the findings are unofficial”, but we can expect the official list of top baby names from 2015 to be released sometime in early 2016 by the U.S. Social Security Administration.

So what do you think? Would you name your child after an Instagram filter? Let us know in the comments!

Jenna Adrian is a student at Drexel University in Philadelphia, PA. She studies Design & Merchandising. She's currently paving the way to create a career that will unite her passion for both style and government policy reform. In her free time, she enjoys reading, writing, running, and learning the in's and out's of city culture. You can find her at a coffee shop, a networking event, or brainstorming for her latest article. Check out her thoughts on coffee, fashion, and life in the city on her personal blog, & some like it haute.