McDonald’s announced the release of new Muffin Toppers this week, and everybody made the same Seinfeld joke about it.
Clearly someone at @McDonalds is a fan of @SeinfeldTV. #TopOfTheMuffin pic.twitter.com/CMx4OXcXhG
— Michael Behrens WX (@MikeBehrensWX) July 10, 2017
The release of all-day breakfast three years ago made headlines, and ensured that you could get an Egg McMuffin at any time of day.
Now, they’re expanding their breakfast line. Bloomberg reported that the major fast food chain added three flavors of Muffin Toppers (blueberry, double chocolate chip and lemon poppy seed) to the menu.
Can McDonald’s win breakfast with muffin tops? Not that there’s anything wrong with that https://t.co/LMDF27Yv5Y pic.twitter.com/mt6Os9MIeT
— Ad Age (@adage) June 26, 2018
This is all part of “a new renewed, intense focus on breakfast” at McDonald’s, according to Chief Financial Officer Kevin Ozan.
Bloomberg said that because of increased competition in fast food breakfast, McDonald’s all day offerings are becoming less lucrative. McDonald’s has also been experimenting with breakfast catering options at select restaurants in Florida.