Chatting with TikTok content creator Kennedy Eurich is like taking a shot of espresso. Whether you’re connecting with her one-on-one or watching one of her 30-second TikTok videos, an interaction with Eurich will leave you with an extra pep in your step. Unless you’re a hater, of course, then she “do be raging,” she laughs.
The Austin-based 22-year-old is a firecracker, eager to voice her thoughts confidently and candidly. Eurich’s TikTok following of over 1.4 million continues to grow daily as a result of the authentic, honest content she shares online. She uses her platform to post everything from everyday moments to storytimes to hauls to get-ready-with-me videos. Her viewers feel like they know her, and in many ways, they do. “It’s bad sometimes. It’s like, OK, you don’t have to be that real,” Kennedy says.
In “real life,” the creator’s bold humor and raw statements are exactly the same as they are on her TikTok page. She exudes a self assurance that many 20-somethings are still on their way to finding. “Maybe it’s the fact that I’m a Leo, but ever since I was a kid, I had no trouble expressing who I was,” Eurich says. “This is who I am, love me or hate me.”
When it came to the start of Eurich’s online presence in 2020, it was a no-brainer that she would be showcasing her most authentic self. “What you see is what you get with me. It’s always been this way, which I think is really great because my followers don’t ever feel deceived by me. They know me,” Eurich says. “I will say, something I’ve learned along the way is to be more vulnerable. That’s been such a great tool that’s helped me get really close to a lot of my followers,” Eurich explains.
Being transparent with your fans can be a double edged sword, though. “Sometimes, parasocial relationships can be taken too far,” Eurich says. “There’s the downside of people using all your most vulnerable moments against you. Like, if you’re going through a breakup and you’re posting and you’re crying and being super emotional, then all of the sudden people are psychoanalyzing you and making assumptions.”
When it comes to her current relationship with her boyfriend — she shares only his first name, Jason — Eurich doesn’t take any dating hate too seriously. “A lot of the comments will get really involved in [our] relationship, but I can see the humor in them,” she says. “Me and my boyfriend will sit and laugh and be like, ‘OK, that one was actually funny.’ It’s not that serious, and I can be messed with when it comes to that,” Eurich says.
When it comes to online backlash, Eurich is currently in her “IDGAF era,” but it wasn’t always that way. Her account started gaining traction in March 2022, and by July, “I was so scared of upsetting people,” Eurich says. “When people have their eyes on you, they’re going to look for reasons not to like you. I remember waking up in fear every day of what I would do next that would get me in trouble,” Eurich shares. “Then, [by December], I was like, ‘I don’t care anymore,’” she says. “I don’t care if you want to cancel me or take me off the internet, it’s OK. I’ll find another job. I’m not going to let that stop me.”
Despite the haters, Eurich’s likability has only propelled her influence further. In October 2022, popular TikTok creator GirlBossTown predicted Eurich will become the next Emma Chamberlain. “I don’t want to be the next Emma Chamberlain,” she says. “Of course, that’s so cool, but there’s so many things that come along with that — so many commitments. I think I’m most at peace when I have an audience that understands me. I would rather have my follower count stay the same for the next five years and keep my true, core audience, than blow up and have a bunch of people who don’t even really care about me.” She explains, “People put me on this pedestal, but I’m like, ‘Guys, I’m still a 22-year-old girl, I don’t know anything. I’m not going to be the next anybody.’” She laughs.
While there have been challenges, being in the spotlight has ultimately made Eurich a better person. “In real life, it’s made me less quick to judge or become angry at people, and helped me to realize nothing is that serious,” Eurich says. “There are also times where [I learned from] mistakes and certain criticism. I can take things as a learning lesson and say, ‘You know what, they were kind of right on this one.’”
Eurich’s past year was filled with career success, from a boot release with Steve Madden to countless brand partnerships, and of course, a major spike in her following. So, what is Kennedy Eurich manifesting in 2023? “Contentedness,” Eurich says. “This is something I’ve always struggled with, and every single day, that’s one of the first things I write down in my daily manifestation journal. ‘I am content. I will not stress over the things I can’t control,’” Eurich shares. “I also write ‘I am going to be a multimillionaire in 2023,’ but I should keep it a little more humble,” Eurich laughs.
Her next venture might just get her there. Eurich’s working on launching her very own line of luxury pet products. (If you know her, you know how much she loves the little family of pets she’s created — specifically her dog, Lil Ma, and her cats, Baby, Minx, and a new kitten whose name is TBD). In December 2022, Eurich raised over $8,000 for the Austin Animal Center, the shelter where she fell in love with Lil Ma. She says, “My animals are huge to me, and this is where my passion is.”
Also on the horizon for Miss Eurich: potentially “getting a pair of boobs,” she laughs. If there is a breast augmentation in her near future, Eurich’s followers can count on her to keep it real.