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The Internet Is Shook After Wendy’s Dropped A Mixtape Coming For Its Fast Food Competitors

A few days ago, Wendy’s announced the release of their new mixtape on Spotify and Apple Music. The mixtape is called “We Beefin?” and features five songs with cheeky titles like “Rest in Grease.”

Yes, you read that correctly: Wendy’s, the fast-food chain, is experimenting with music — particularly some searing diss tracks—as a form of advertising. 

While the mixtape hasn’t exactly gone viral yet, it has attracted a lot of media attention. Publications are writing about the release like crazy, praising the mixtape and the unique marketing idea. This latest move seems in line with the brand, whiich is known for their personality-filled tweets.

As for the song quality, it actually isn’t that bad. In fact, it’s really good.

While the lyrics are a little funky — the beats are well done and the mixtape features female rappers. Some of the song lyrics even fall in line with their existing social media presence, taking digs at competitors through clever one-liners like this one:  

“Them lil tweets don’t phase me, McDonalds be so lazy/I know the reason you hatin’ me ’cause I’m fast food’s First Lady”

You can read through an analysis of the lyrics at Genius. Until then, feel free to join Twitter’s reactions to this crazy news:

Arielle Kimbarovsky is a writer, artist, and recent Broadway fan studying advertising at Boston University. When she's not writing an article, you can find Arielle drinking too much coffee or taking on casual projects like sending cameras into space.
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