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How Much are Kylie Jenner’s Instagram Posts Worth? The Answer is Horrifying, TBH

If you ever wanted to know how much money Kylie Jenner makes per Instagram post, we have your answer. Prepare yourself, it’s jaw-dropping and honestly horrifying to think of how much she pockets just for ONE photo. 

It turns out that Kylie Jenner makes $1 million for every Instagram post she shared on the social media platform, according to D’Marie Analytics. That’s *literally* more money in one post than I’ll make in my whole life, probably. This also makes her the first in the Kar-Jenner clan to make that much on social media. “Kylie Jenner has become the first member of the Kardashian family to grow their ad equivalent value to over $1,000,000 per post across her social media portfolio,” D’Marie Analytics notes. “This makes Kylie the highest valued influencer currently on social media today. Until today, the position was previously held by Beyoncé Knowles-Carter. Although Kylie doesn’t have the most followers among celebrities, several elements about her recent social media activity have spiked her audience reach and engagement to increase her valuation, which changes daily.”

Holy sh*t.

To give you some context, Kylie has almost 155 million followers over Instagram, Twitter and Facebook. She has 108 million followers on Instagram alone. According to the research, Ky has “gained an average of 25,530 new followers a day across her social portfolio.” Meanwhile I can barely get 100 likes on a photo, but okay.


A post shared by Kylie (@kyliejenner) on

“Kylie is an undeniable global brand, which may make some roll their eyes, but the reality is this young, female entrepreneur’s savvy helped her reach a milestone in the influencer marketing and advertising industry which many seasoned professionals have failed to achieve,” D’Marie Analytics’ CEO, Frank Spadafora said in a statement. “Influencer valuations move up and down like the stock market, but Kylie is methodical about consistently generating aspirational content for her social audience, without jeopardizing authenticity. Her use of social media to personally connect with and listen to her fans enables her to deliver products they will actually purchase. This is a true case study for how brands can greatly benefit from working with social media influencers like Kylie.” Honestly, true though. The girl is a HUGE deal. Her sisters are still raking it in though. Kim makes about $500,000 per post and Kourtney and Khloe make about $250,000, according to Us Weekly. 

How do you become a part of this family? I don’t know about you, but I wouldn’t mind living off of Instagram posts for the rest of my life. A girl can dream, I guess.

Abbey is a senior at the University of Wyoming and is currently majoring in Journalism. She couldn't imagine a world without Jesus, coffee, The 1975, Twitter or her family. You'll usually find her at a concert or cafe somewhere, which is where she spends majority of her free-time. Talking to band members after their shows is a hobby, along with thrifting & indulging in all aspects of pop culture. After college, she plans to spend more time at concerts, getting paid to write about music and bands.
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