If you’ve spent any time on TikTok in August 2026, chances are you’ve gotten “Gregged.” Greg Marzinsky, aka @gregory.nyc, captures New York City landscapes — rainy streets, restaurant neon lights, moody silhouettes, and more — and sets them to Taylor Swift songs. “I’ve always felt really connected to her lyrics and storytelling, and I think she’s such an extraordinary songwriter because her songs are so visual,” Marzinsky tells Her Campus in an exclusive interview. “You can hear a lyric and immediately picture a place, a moment, a person, or a feeling. One of the things I appreciate most about her writing is how she can take something that seems so small and give it so much meaning.” Marzinsky’s video concept is simple, but it’s gone viral, with his account now amassing over 460 thousand followers and 78 million likes.
But Marzinsky’s videos are about more than aesthetic shots of NYC. He tries “to capture the feeling of different places and moments,” he says. Rather than simply adding any Taylor Swift song to a video, Marzinsky uses the music as a part of the storytelling. “The song changes the way you see the visual, and the visual can make you hear the song differently too. That relationship between the two is probably my favorite part of making the videos,” he says. From the streets of NYC to our FYPs, his videos turn everyday moments into cinematic scenes.
Marzinsky’s love for NYC and Taylor Swift came long before his TikTok fame. “I’ve been a Swiftie since 2008, and Taylor has been my most-listened-to artist ever since,” he says. “I also grew up watching NYC daily vlogs and couldn’t get enough of the architecture, landscapes, people, and aesthetics of the city. So when I moved to NYC, I naturally started capturing a lot of it.” Marzinsky developed his own recognizable aesthetic around dim streetlights, restaurant windows, and anything you could come across walking the streets of New York.
Marzinsky had been posting videos for a while before his first viral one — but it was a cold night in the city that changed everything. “It was a Sunday, and I was leaving the gym at night when it started snowing in the West Village,” he says. “I was listening to a playlist that was a combination of The Tortured Poets Department and folklore, and I just started capturing the snowfall throughout my walk home in the West Village. I posted it, and it went viral.”
While that TikTok was his first viral video, Marzinsky says his account grew slowly, with a few videos performing well from time to time. Then, in June 2026, his account really picked up, and everything skyrocketed from there. But Marzinsky never expected this level of success — and for him, it’s not as important as the community that’s come with it is. “It means so much to me that people have connected with them and that this whole community has formed around the videos,” Marzinsky says.
His videos have created their own fanbase, with people commenting that they got “Gregged” or “Gregged at” to share where they’re watching from. The “Greg” phenomenon has even made its way beyond NYC, with creators in cities across the U.S. and around the world putting their own spin on his signature niche.
“People from all around the world comment ‘Gregged at,’ and it’s honestly surreal seeing everyone connect across different time zones [interact with each other],” Marzinsky says. “People will even ask where everyone is watching from, and suddenly, you have people responding from all over the world. It’s become such a positive part of the community around the videos.”
His influence has even inspired creators to put their own twist on the concept. Greg says he’s been tagged in videos from the Philippines, Indonesia, Brazil, France, Croatia, England, and throughout the continental U.S., including Louisiana, Chicago, LA, Boston, D.C., Denver, and Miami. “I’m really happy that people have enjoyed the videos, connected with them, and felt inspired to create their own versions. Seeing people take the concept and interpret it through their own cities and experiences has been amazing,” Marzinsky says.
And while it’s proven that Marzinsky’s formula works, he isn’t planning to stay in one place. “I definitely want to explore more places and capture things I haven’t experienced before, and that could even mean exploring more of NYC,” he says. “I’ve been to Flatiron and Madison Square Park plenty of times, but I had never really made videos there.” He says he’d also love to expand into more collaborations and events — like concerts or sporting events, and working with artists, musicians, actors, movie sets, and productions.
With so many possibilities, Marzinsky says he’s excited to keep exploring new places, collaborations, and creative opportunities while continuing the niche that makes a “Greg” video instantly recognizable.