In a week that has seen quite its fair share of social media scrutiny, Socality Barbie—or Hipster Barbie, as her friends and 1.3 million followers like to call her—has announced she’s leaving that Insta-life behind.
Australian model and Instagram sensation Essena O’Neill earned praise earlier this week when she admitted the fake narrative that dominated her feed, sharing the real circumstances behind some of her most-liked posts. What’s surprising is Socality Barbie gained notoriety for satirizing that exact effortless-on-the-surface, overworked IRL approach to social media. Her account skyrocketed when she arrived on the scene just six months ago, and we’ve been glued to her feed ever since. We mean, have you ever seen anything better than this “nature-inspired” post?
Barbie’s once anonymous puppeteer, Darby Cisneros, has come forward to explain why she decided to shut down the account: “I had never intended on it being a long term project. I wanted to use it as my own outlet to say things about social media that I always wanted to say. I said all I wanted to say with SB.” And though we’ll miss Barbie’s fresh take on the “authentic” side of Instagram, we’ll take this as yet another sign that we should get real or get packing on social media.Â