Do you still have your old digital Kodak camera from when you were a kid? If yes, this is your lucky day: Bella Hadid and Devon Lee Carlson are trying to make 2000s digital cameras an Instagram trend, proving that the Y2K aesthetic hype isn’t over — it’s just getting started.
In an interview with Vice, Devon explained her style as a “way to make her middle school self proud,” and since she was born in 1994 (a late 90’s and early 00’s kid), what better way to do just that than following the Y2K aesthetic trend? Bella Hadid does the same thing, and rocks vintage 2000s outfits, accessories, and hair styles on the daily. It was only a matter of time before they took their love for the Y2K aesthetic to another level, beyond fashion. Both have posted photos taken on vintage digital cameras on their Instagram profiles: Bella uploaded a photo dump with a bunch of vintage-looking, digital photos, and Devon also joined in on the 2000s digital camera fun. If it’s up to them to decide, vintage 2000s cameras are back for good, and I’m not complaining about it.
Both of these celebrities have been working overtime to keep Y2K aesthetics in style. In 2016, Bella was voted Model of the Year in the Model of the Year (MOTY) Industry Awards, and that was only the beginning for her. Since then, she’s become one of the biggest names in fashion, and has joined a variety of trends. The early 2000s, aka the Y2K aesthetic, seems to be her favorite as of now. Bella’s a big fan of low rise jeans (despite them being actually the worst), all-denim outfits, leather vests, and many other 2000s-inspired looks. On the other hand, Devon, who is also a co-founder of Wildflower Cases, starred in Marc Jacobs’ Y2K inspired capsule collection in celebration of her 27th birthday this year. The campaign is full of colorful pieces that would make her middle school self proud.
So it’s no secret that if there’s someone who can make 2000s digital cameras come back, it’s these two. Even after the summer of disposable and film cameras supremacy, in which every celebrity and influencer (and I bet even your college friends) were experimenting with film, and wearing disposable cameras around their necks, it’s time for vintage digital photos to shine again.
But why should you consider looking for your old Kodak digital cameras in the attic, or in your junk drawer? First of all, you might not even have to buy anything new to join in on this trend. With the film cameras trend, so many of us were looking for our parents and grandparents’ old cameras — some of us succeeded, others not so much, since it had been a while since those film cameras were used. But with digital cameras, I, for example, still have my pink, 2000s camera I used to take with me everywhere, from school trips to family gatherings. I bet it’ll be easier for you to find your old digital camera than it was to find a film camera (it hasn’t been that long since we were kids, okay?). You also won’t spend money buying a roll of film, and you won’t have to pay to develop your negatives. Sounds like a budget-friendly hobby, am I right?
Another great pro is that you can take as many photos as you want in a digital camera, and, even better, delete the photos you don’t like. I know this is part of the charm of a film camera — you never know what the photo is going to look like — but you have to admit it can get a bit annoying. On TikTok, @jax.davies compared her good film photos to her not-so-good ones to prove that film can sometimes betray you, and your dreamy summer vacation photos can turn out looking like excerpts from a crime documentary. Trust me, a digital camera would never do that to you.
I still have so much love for film photos, but Bella and Devon have definitely convinced me that my old, very pink, 2000s digital camera is the coolest thing I could be shooting right now. Waste no time, go look for your old Kodak, and let’s all post outfit photos on Instagram with our trusty childhood cameras. After all, the Y2K aesthetic is just getting started, and everything is allowed, except low-rise jeans — we should know better than that.