Prank lovers, today is your day to shine. It’s April Fools’ Day, which means nothing (and I mean nothing) can be trusted. That’s right — even the post from your favorite brand, whether it be your go-to fast food chain, your favorite TV show, or your ride-or-die makeup brand. Today is the day that everyone (including me) is fooled by the posts they see on their social media feed.
Let this article serve as a warning, besties. Before you screenshot that post and send it to your group chat of what you may believe is breaking news, take a deep breath, read it twice, and check the comments. on April Fools’ Day, brands aren’t just posting to post, they’re posting to trick. So if you notice a collaboration appearing a little more satirical than normal (or sometimes, even too good to be true), remember what day it is. Today is the day that every brand is posting to get a rise out of their audience. From fake product launches to wild brand collaborations that almost make sense, it’s getting increasingly difficult to decipher what’s real and what just happens to be an announcement on April 1.
To be honest, some of these posts look *so* believable that it’s almost cruel, showing you a collaboration you didn’t know you needed just to rip it away the second you remember what day it is. Here are nine iconic April Fools’ jokes by brands that we wish weren’t fools.
- Laneige x Sol De Janeiro Lip Mask
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TBH, this post made me sigh when I realized it wasn’t real. Laneige and Sol De Janeiro collaborated to trick their (very similar) audience. Turns out, there aren’t going to be lip masks in the scent of Sol De Janeiro fragrances (which is tragic, because I was ready to click “add to cart”).
- Buckingham Nicks
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Just like everyone else in the world, Ryan Murphy’s first season of Love Story — featuring the story of Carolyn Bessette and John F. Kennedy Jr. — has me in a chokehold. Murphy decided to play with the hearts of Fleetwood Mac fans everywhere, faux-announcing the couple of Season 2: Stevie Nicks and Lindsey Buckingham. Sadly, it seems like this season will only exist in our dreams.
- Dyson Beauty Pet Range
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Have an insta-famous pet? Dyson has you covered. Dyson, known for its iconic AirWrap that produces gorgeous hair, posted on social media about their newest launch: the Dyson Beauty Pet range, meant to style the luscious locks of your fur babies.
- Wedding Cake Poppi
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Would you say “yes” if you were proposed to with a Wedding Cake flavored Poppi that *also* included an engagement ring? If your answer was “yes,” then I hate to break the news, but it doesn’t seem like Poppi’s limited-edition engagement ring kit with the Wedding Cake flavor is actually real. But, Poppi, give the people what they want: a Wedding Cake flavor.
- Olipop x Goodwipes Peaches & Cream Wipes
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Maybe one of the most unexpected collaborations of today, Olipop and Goodwipes announced “a revolution for your gut and butt,” per the caption on their shared Instagram post. Honestly, I could get behind Peaches & Cream Goodwipes.
- Tarte CBD Line
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Who could have anticipated a make up brand to create their own CBD line? Oh wait. That’s right — it’s April Fools’ Day. Their “lineup” includes maracuja-flavored gummies with a lil twist, rolling papers, the maracuja juicy lip infused with CBD oil, and eye patches. Why does this actually sound like the collab of my dreams, though?
- Clinique Chubby Sticks Umami
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I don’t know about you, but I’d kill for a martini-inspired Chubby Stick from Clinique. And that Pungent Paté shade? It eats. (Pun intended.)
- New Sephora Bag Print
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Tired of the iconic striped Sephora bag? Don’t worry! Sephora announced a limited-edition bag in a diagonal pattern that, although isn’t real, has *many* fans in the comments. Sephora, creating this might actually be the move.
- Tower28 New Launches
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Have you had your fingers crossed for a release of a Tower28 therapy mask with an SOS diffuser? Or some workout equipment? Pimple patches? Your prayers have been answered with today’s Tower28 post. But honestly, some of these ideas (minus the workout equipment) might actually be an amazing addition to the brand’s lineup.