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7 Brands Owned by Badass WOC That You Should Support RN

The Her Campus National Editors write about products we love and think you’ll love too. Her Campus has affiliate partnerships, so we get a share of the revenue from your purchase. All products are in stock and all prices are accurate as of publication.

IMO, 2020 feels like the longest year ever so far. I’m craving a good shopping spree to revamp my life. But while it’s easy to hit up massive chain stores such as Urban Outfitters and Forever 21 for our quick trend fix, supporting smaller brands run by diverse women of color makes such an impact on our society.

When badass women are at the helm, companies hit their stride. The brands mentioned below are ethical, sustainable, and inclusive of women everywhere. Because what’s better than shopping until you drop — and being socially conscious while doing so?  

1. Rizos Curls



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Rizos Curls founder Julissa Prado grew up dreaming of curl products that would work for her. She explains on her website that she tried multiple hairstyles — a gelled-down ponytail, “a la crunchy” with extra hairspray, and even straightened with a clothes iron. Now, she’s perfected a line of products made with all-natural ingredients for all Rizos Reinas (curl queens)! Shop hair products and accessories here or at your local Target.

2. b. Yellowtail


b. Yellowtail, created by Bethany Yellowtail, is a fashion brand that supports indigenous women across the United States through selling their handcrafted jewelry and accessories and creating apparel of their own. As a member of the Crow and Northern Cheyenne nations herself, Yellowtail is using her platform as a fashion designer to advocate for marginalized indigenous peoples, often “fundraising through apparel sales.” Committed to showing your support for indigenous peoples’ rights? Check out this super cute graphic tee featured above. 

3. Hija de tu Madre



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Hija de tu Madre was made with the goal of creating fashionable statements of identity, and show what it means to be Latinx. Founder Patty Delgado calls the brand “an ode to mujeres who are unapologetically Latina.” Featured items include la Virgen de Guadalupe denim jackets, “Jefa” stationary sets and “Chula” bamboo hoops. Shop here

Related: 3 Sustainable Fashion Brands to Support Because It’s 2018 & Sustainability is Freaking Important

4. Nor Black Nor White



Shim Shimma in the latest issue of @themerakiproject ??

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Founded by Mriga Kapadiya and Amrit Kumar, two Canadian-Indian women, Nor Black Nor White was originally founded to both honor the past creations of talented Indian artists while creating innovative pieces that reflected their own modern interests. You can see this in their bold and beautiful prints and their futuristic designs. If you’re looking for a diverse formal dress that follows the recent trends, look no further than their silver watercolor dress

5. Naja


The underwear brand Naja will not only have you feeling confident but also have you feeling that like you gave back to the world. This vegan and eco-friendly brand, founded by Catalina Girard and actress Gina Rodriguez (Jane the Virgin, anyone?) strives to not only make lingerie less objectifying for women, but also employs marginalized women in Latin American countries and gives single mothers the power to make a living from their home while looking after their children. Whether you purchase Naja as a sexy surprise or just to make yourself feel good, you’re helping mothers with every lingerie set bought. 

6. Brujas



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Created by a group of WOC who formed their own skateboarding crew, BRUJAS NYC is an eco-friendly brand devoted to raising political awareness in youth culture and causing “radical” and “political organization” through their fashion. Ultimately a collaborative effort, BRUJAS empowers women through community-building and embracing differences. Their apparel will most certainly have you feeling badass.

7. Cadence Candle Co



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For me, self care means lighting a candle, relaxing and playing some music. WOC-owned Cadence Candle Co, however, makes self care even easier — their candles are inspired by music, and each candle comes with a QR code to the playlist that inspired the scent of the candle. The brand encourages individuality and “finding the Cadence within yourself.” All of their candles are handmade in Washington D.C. and come with eco-friendly wicks. Shop here.

Whether you’re looking to upgrade your style a few notches or need some new desk accessories, these seven shops above are sure to prioritize diversity and inclusion for all genders and races. Fashion — and the future — is most definitely female (and intersectional)!

Maddie is a senior majoring in journalism and public relations in the College of Communication at Boston University. Hailing from suburban Philadelphia, Maddie is incredibly happy to be back in Boston for her fourth year. This year, she's looking forward to spending all of her money on brunch, downing lots of coffee, and of course, writing and editing at Her Campus. Outside of Her Campus, Maddie is involved with her sorority and exploring all of Boston.
Maya is a senior majoring in journalism at Boston University. She has previously written with College Fashionista as an editorial fellow and FASE Magazine as a fashion editorial intern. Passionate about writing, thrift shopping, memes, skin care, and binge-watching Broad City.