The beauty industry is off to an amazingly gender-inclusive start for 2017: Maybelline just announced that its newest brand ambassador is none other than the YouTube and Instagram makeup star Manny Gutierrez, proving that she’s not just born with it, but he is too.
Gutierrez, who you may already know on Instagram as @mannymua733, stars in the makeup brand’s “That Boss Life” campaign, which features its Big Shot Mascara. He appears alongside two other well-known beauty bloggers Shayla Mitchell and Jackie Flowers.
Gutierrez rose to his three million followers on Instagram and two million YouTube subscribers-levels of fame after starting his channel in July of 2014. Marie Claire reports that growing up in a Mormon household initially made explaining his love for makeup to his parents difficult, but that they eventually became accepting of his creative freedom.
This will be the first time Maybelline has ever used a male or a beauty influencer as the face of a campaign, so this is huge for Manny for two major reasons – and considering how flawlessly he can execute a killer New Year’s glitter eye look (seriously, those WINGS), it’s well deserved.