Over the years, MAC Cosmetics has teamed up with tons of well-known celebs in order to create one-of-a-kind lip products. Miley Cyrus, Ariana Grande, and Rihanna are just a few glam stars who have partnered with the makeup brand in the past. Recently, MAC announced a brand new collaboration—with Caitlyn Jenner! In April, the company will unveil a new shade inspired by Caitlyn, appropriately called Finally Free. The shade will be available beginning on April 7, with the proceeds going to the MAC AIDS Fund Transgender Initiative.
Caitlyn could have chosen to partner with any makeup brand, but she had specific reasons for choosing MAC. “MAC was the first to come to me, and a company, I realized, would really make a big commitment. I knew the VIVA GLAM campaigns; I saw that the proceeds were going, in those cases, mainly to AIDS and HIV causes, and I was wondering if they were interested in doing something specifically geared toward trans issues because we need funding. MAC is a global company. It’s in places around the world where not just trans issues, but women’s issues, are a major subject that you have to talk about,” she explained. Through MAC, Caitlyn hopes to help increase funding within the transgender community, while using MAC’s global influence to reach out to other parts of the world.
“Not only is it the good stuff, but MAC also has the willingness corporately to use its reach to make a difference, to change people’s minds. To help raise funds for HIV and AIDS, and in our case, for trans issues,” Caitlyn said of her decision to collaborate with MAC. Not only will her lipstick shade increase funds for the transgender community, but it’ll also allow Caitlyn to live out a dream that she’s had for quite some time. “And honestly, my ultimate fantasy—I never thought in a million years that it would ever happen—was to get involved with a makeup company.”
Although the MAC has yet to release a photo of the lipstick shade, Caitlyn hinted at what makeup-lovers can expect. The best part? This shade is totally versatile, and can be worn with your everyday outfits—no need to glam up! “I wanted a lipstick that would be universal, suited to more people, and was an everyday lipstick, not just a high-glam, once-in-a-while kind of lipstick,” she said.
Caitlin’s ultimate goal is to spread awareness and help out a greater cause. “To be honest, I want people to use it every day so they have to buy more,” she said. “I want to raise a lot of money. It’s very simple.” BRB while we start saving up money to buy Finally Free when it hits the shelves!