I am a Media and Communications student at the University of Leeds with a passion for strategic storytelling, public relations, and modern marketing. I am intrigued by how media influences public perception and cultural norms, my academic and creative work sits at the intersection of brand strategy, social commentary, and audience engagement.
A central theme in my writing is feminism and the representation of women in contemporary advertising and marketing campaigns. I am dedicated to dissecting how brands construct gender narratives, examining both genuine strides toward female empowerment and the subtle tropes that still persist across digital and print media. Through critical analysis and creative commentary, I aim to use my voice to advocate for more authentic, inclusive, and ethical brand messaging.
I am interested in producing more engaging written content centred on student life at the University of Leeds. From reviewing local entertainment, and venues to documenting the day-to-day university experience, I strive to craft relatable, thought-provoking pieces that resonate with readers. Driven by an ambition to build a dynamic career in PR, digital communications, and brand management, I am constantly seeking opportunities to apply my analytical background, writing skills, and creative vision to communication campaigns that inform, entertain, and spark meaningful conversation.
More Than Marketing: The Debate Around Sydney Sweeney’s Novig Advert
