I am a junior marketing major at the University of Massachusetts Amherst. I love to create lifestyle, fitness, and beauty content and especially enjoy how my content has allowed me to connect with other students on my campus.
I am passionate about supporting brands that align with my personal values and have learned so much about influencer marketing through experience working with brands such as Poppi and Glow Recipe, acting as a campus ambassador for both, creating engaging content boosting sales and hosting events on campus allowing students to try out free samples and spread brand awareness.
My content creation experience goes beyond my personal interest as I have served as a Content Creation Intern for UMass Admissions since August 2024. In this role, I develop engaging Instagram Reels and Stories showcasing UMass’s highlights and opportunities, aimed to reach prospective students and their families.