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Nilajah Francis

CAU '28

Growing up and going to school in the vibrant and fast-paced environment of New York, I’ve always been surrounded by creativity, culture, and innovation. This energy naturally fueled my passion for social media and marketing, as I realized how powerful digital platforms are in shaping narratives, building brands, and connecting with audiences. I’m fascinated by the art of storytelling through content creation, the strategy behind brand management, and the forever evolving trends that keep the social media world exciting.

Beyond my interest in marketing and management, I also have a personal passion for hair care specifically locs and retwists. I find joy in the process of maintaining and styling locs, not only as a creative outlet but also as a way to celebrate natural beauty and self-expression. To me it’s more than just a hobby, but more of a craft that requires patience, skill, and an understanding of individuality, much like curating a strong brand identity.

Combining these interests, I’m driven to build a career where I can merge creativity with strategy whether it’s managing online campaigns, growing social media presence, or finding innovative ways to engage and inspire. Living in New York has taught me to embrace hustle and authenticity, and I’m excited to use that energy to make an impact in the digital space.