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Kenuja Sivakumar

Richmond London '28

I am currently an undergraduate student pursuing a degree in Business Management and Entrepreneurship. My long-term career goal is to establish a globally recognized luxury brand that embodies innovation, quality, and exclusivity. I aim to build a company that not only sets trends but also contributes to sustainable fashion practices. My academic journey so far has provided me with a solid foundation in business principles, from finance and marketing to innovation and strategy.

Outside of my studies, I had the opportunity to host a YouTube channel where artists showcase their skills, which deepened my passion for the arts and creative expression. I also completed a hybrid work experience at Aon, a global professional services firm providing risk, retirement, and health solutions, which provided valuable insights into corporate business operations.

My hobbies, such as photography and fashion, enhance my eye for detail and aesthetics, which are crucial for building a luxury brand. Reading and watching movies broaden my understanding of storytelling and branding, essential for effective marketing. Traveling and experiencing new cultures inspire innovative ideas and unique perspectives that I aim to incorporate into my business ventures.

I joined the Her Campus club to refine my storytelling abilities, which will help me convey the narrative of my future brand in a way that resonates with a global audience.
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