Hello everyone! My name is Erica Ford, and I’m a 23-year-old proud Latina woman raised in the vibrant city of Cali, Colombia. Growing up in a multicultural household has given me a deep appreciation for diversity and has shaped my perspective on the world. I’m passionate about storytelling through various forms of media and how it can connect people from different backgrounds.
Currently, I’m a senior at the University of Florida, where I’m majoring in Advertising with a minor in Digital Arts and Sciences. I work in the university’s advertising office, where I assist the department chair and manage social media for the advertising account. This hands-on experience has deepened my love for branding and my desire to make every brand an unforgettable experience.
Outside of my academic and professional life, I enjoy meeting new people, dancing, baking, and designing. I find joy in expressing creativity, whether it’s through a new recipe or a dynamic brand concept. My dog, Jack, and my sister’s cat, Rafael, are my constant companions, adding a lot of joy to my life. I’m excited to share my passion for advertising and branding with all of you!
