I am a student at West Virginia University, where I am pursuing my academic interests while developing a strong foundation in marketing and consumer behavior. My studies have allowed me to explore how brands connect with audiences, with a particular focus on creativity, strategy, and the psychology behind purchasing decisions. I am especially interested in how marketing shapes trends and influences the beauty industry, which aligns closely with my long-term career goals.
Professionally, I aspire to work on a marketing team within the beauty industry, where I can combine my passion for creativity with my interest in consumer engagement. I am drawn to the dynamic nature of beauty marketing, where branding, storytelling, and digital presence all play a vital role. My curiosity about consumer behavior drives me to continuously learn more about what motivates people and how meaningful connections between brands and audiences are built.
Outside of my academic and career interests, I enjoy a variety of creative and relaxing activities. I spend time on social media platforms like Pinterest, where I enjoy moodboarding and finding inspiration for aesthetic ideas and projects. I also love gift giving, as it allows me to express thoughtfulness and creativity in a personal way. In addition, I enjoy hiking and baking, which provide a balance between outdoor activity and time spent creating at home. These interests reflect my creative personality and my appreciation for both detail and meaningful experiences.
