Carolyn is a Gen Z copywriter who spends her days writing funny little lines for brands. That ad you saw on the side of a bus? That writing etched onto the back of an Oatly carton? That blog post you just read? That's her job. When she's not penning lines, she's busy working on Word Tonic, a newsletter turned global community for young Gen Z writers looking to break into advertising. She likes to surf (really badly) and is a lot shyer than her writing. She also posts copywriting tips and advice at @thewordtonic on Instagram and TikTok.
Forging My Own Career Path Gave Me Freedom. Now I’m Helping Others Do The Same